Cluster Associate Director of Sales- Travel Trade

Fairmont is a collection of luxury hotels and resorts worldwide, each distinguished by its luxury, elegance and residential charm. Fairmont Hotels & Resorts are one-of-a-kind properties, each one a landmark in its respective city, positioned at the top of its local market and rated among the very best in the world.

Scope and Objectives 

As Assistant Director of Sales, your role is pivotal in fostering business growth and executing sales strategies tailored to the leisure segment. Serving as a brand ambassador, you'll collaborate closely with our GSO network and leisure partners to maximise opportunities and uphold our esteemed reputation. Reporting to the Director of Sales, your main responsibilities and essential job functions include but are not limited to the following: 

Job Description 

• Develop strong, secure and productive business relations, by achieving leisure rooms’ revenues targets in line with the S&M budget.  

• Positive communication of the hotel image to existing and potential customer at all times.  

• Stay well-versed in hotel offerings, rates, and promotions, actively promoting our services and amenities. 

• Identify periods of high demand and implement targeted offers to specific markets, coordinating peak booking campaigns. 

• Conduct thorough market analysis to recommend tactics and maintain our competitive edge. 

• Drive leisure sales through various channels, including wholesalers, retailers, and consortia. 

• Conduct site visits, familiarization trips, as needed. 

• Represent the resort at trade shows, exhibitions, and sales calls. 

• Contribute to the development of sales action plans, sales meetings, and special packages. 

• Ensure accurate and timely submission of administrative reports, such as sales call schedules and month-end reports. 

• Collaborate with the Director of Sales to explore new markets and prepare compelling proposals. 

• Maintain comprehensive CRM records to support sales activities reporting. 

• Participate in weekly sales and revenue meetings, offering insights and tactical promotions. 

• Oversee proposal management within 24 hours, coordinating with the reservations department for timely responses. 

• Uphold departmental and hotel standard operating procedures. 

• Proactively identify and pursue new sales opportunities, nurturing relationships with key stakeholders. 

• Foster strong relationships with Accor GSO and other industry partners, such as Convention Bureau, or local administrations 

• Mentor and share expertise with the leisure sales team. 

• Ensure consistently high levels of guest satisfaction, personally attending to guest needs. 

• Foster cross-departmental communication to address guest feedback effectively.