Community Engagement Manager

Roles & Responsibilities:

Strategic Leadership & Planning

1. Design and lead the cross-state community engagement strategy for platform adoption and last-mile impact 

2. Develop roadmaps, work plans, and outreach strategies in alignment with senior leadership.

3. Anchor the ASHAbot initiative drive adoption, gather qualitative insights, and ensure continuous program improvement.

4. Support the call center feature development by designing message flows and managing outreach campaigns.

Team Supervision & Capacity Building

1. Lead and mentor a cross-state team of 15-20 communication associates and district engagement staff.

2. Conduct on-ground and virtual training sessions for internal teams and public health workers on platform tools, data use, and field protocols.

3. Develop e-learning content and training material to support scale and retention.

4. Perform regular team performance reviews and provide coaching and mentorship.

Stakeholder Coordination & Representation

1. Build and sustain strong relationships with state, district, and block-level health officials, including ASHAs, ANMs, CHOs, AWWs, and MOs.

2. Represent the organisation in review meetings, training sessions, and strategic discussions with government and development partners.

Field Monitoring & Communication Oversight

1. Conduct extensive community-level visits across project states to monitor implementation, troubleshoot issues, and gather field insights.

2. Oversee the creation and dissemination of automated voice messages, training videos, and field story documentation.

3. Ensure regular updates and accuracy across outreach trackers and dashboards.

Data-Driven Action & Program Improvement

1. Analyze real-time platform data to identify gaps and develop targeted corrective actions.

2. Disseminate district/block factsheets and lead IVRS/SMS campaigns to promote action and accountability.
Identify and scale best practices, recognizing and celebrating field champions.

3. Provide data-backed community insights to tech and policy teams to inform platform enhancements.

Knowledge Management & Helpdesk Support

1. Oversee a well-functioning helpdesk system to address field-level challenges.

2. Contribute to the creation of training modules, communication material, and capacity-building resources.

3. Document and share weekly learnings, compile program insights for internal use and donor communication.

What We Require

1. Masters degree in Public Health, Health Policy, Public Policy (with relevant health program experience), Social Work, Anthropology, Mass Communication, or a related field.

2. Minimum 5 years of experience in public health/digital health programs, particularly with frontline health workers.

3. Strong understanding of Indian health system, including the ABDM framework and community health structures.

4. Proven experience in field operations, qualitative research, stakeholder engagement, and program implementation.

5. Demonstrated leadership managing teams across multiple geographies and coordinating with government stakeholders.

6. Proficiency in Canva, Excel, Google Sheets, and digital data collection tools.

7. Strong communication, training (both virtual and in-person), analytical, and project management skills.

8. Fluency in Hindi and English.

9. Willingness for extensive travel for field engagement and supervision.