Consumer Behavior and Insights Business Partner

Responsibilities

1) What to Sell? 

Accountable for CB&I portfolio, especially - Consumer studies including U&A , segmentation and shopper studies + Syndication) which are core to CB&I.

Commercial ownership of the above solutions / study types 

Close partnership with Local Vertical leaders in defining the outreach for the above and APAC CB&I Practice leader (specific consumer + syndication focus)

• Identify the solutions / study types with the highest revenue opportunity 
• Ensure India needs are met in product development roadmap 
• Provide India teams visibility to product plans and timelines 

Accountable for Revenue growth and penetration increase of these solutions

2) How to Sell? 

Build a strong India community around these solutions’ portfolio:

• A community that is formed with Sales & Delivery teams  
• Cross industry and client’s opportunities / Best practice sharing 
• Create and maintain central Knowledge Management drives to enable the community

Build and execute the Go to Market plans for CB&I Practice solutions under remit: 

• Campaign calendar (including client roadshows / outreach) & content  
• Commercial Decks / Proposal Decks 
• One pagers, Pitch decks , Battle cards
• Demo Scripts 
• Create and coordinate TL, Webinars and Industry Events (with Inside Sales support) 
•  Product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit (one-pagers, detailed product presentation, etc). 

Ensure that India Sales teams are enabled with best-in-class training materials:  

• Ensure sales decks & ‘pitch perfect’ examples are available  
• Develop automated gift of content (in partnership with Inside Sales) 
• Execute and coordinate the training plan

Connect with Sales and Practice teams in other countries to identify opportunities to apply in India

3) How to Operate? 

This is a individual contributor role  and reports to India CB&I Practice leader supporting India . Additionally, the role requires working on regional pitches and supporting APAC countries

The role requires Strong alignment with Vertical leaders in India and Regional Practice leader  

• Connect with Vertical leaders in India to define prioritizations (if necessary), clients to focus upon, new logos to pitch and critical pitches to lead and lend support on
• Accountable for new product activation
• Be directly involved in sales pitches & keep a close touch with clients: 
• Lead / heavy support to major RFPs
• Proposal writing for inbound briefs and supporting the Vertical sellers
• Continuous support to India sales teams in the definition of the best solution for client specific needs – Where to pitch what and how
• Identify white space in the portfolio / unmet client needs and seek partner / acquisition programs to meet those needs (where we will not build) 

4) Financial Management

• Achieve key financial metrics: revenue, profitability, adequate pipeline coverage as well as other related business development objectives
• Understand the company’s financial guidelines such as forecast and pipeline management
• Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

• Master’s degree or a Diploma in Marketing
• Minimum 10-12 years’ experience in the Marketing, Customized Research industry
• Prior working experience on Shoppers, Segmentation and U&A studies is a must
• Has knowledge of research techniques and methodologies
• Has strong analytical skills and business commercial acumen
• English level: advanced oral and written 
• High Negotiation, Problem Solving & Communications Skills 
• Teamwork: Ability to work with others on tasks and activities without necessarily being the leader
• Influence skills, good level of relationship / networking, internal and external 
• Self-starter with solid organizational and planning skills 
• High level of energy, motivation, drive, enthusiasm, initiative, commitment and professionalism. 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion