A. Overall Purpose of the Job (Brief description of the primary purpose of this position)

This role leads content strategy and campaign execution to support client engagement across digital and service channels. It involves managing curated content, partnerships, and marketing initiatives to drive customer utilization.

B. Key Responsibilities (Critical responsibilities and skills of this position, listed in order of importance)

Campaign Management

• Oversee content creation and governance across websites, apps, and campaigns


• Manage campaign marketing and CMS platforms in partnership with the digital product teams


• Managing campaign management tools (Eloqua, Marketo, Salesforce, MoEngage, etc.)


• Manage vendors and ensure content quality aligns with brand and client objectives


• Develop and execute marketing campaigns to support client programs


• Collaborate with internal teams and partners to optimize content usage


• Monitor campaign performance and implement improvements

Content Management:

• Plan, create and oversee the production of various content and marketing materials, especially various Aspire and partner offerings


• Manage and govern content quality for client websites, apps, email campaigns and other channels


• Recruit, brief and manage vendors or contract staff to support content management, including creative team, designers, content production and translation efforts


• Work closely with the Partnership Development teams to jointly create and manage content which are aligned with local and global objectives and initiatives


• Regularly raise awareness and train on the availability of content to drive adoption by the broader organization, including service delivery


• Manage and update content across our digital channels

C. Job Profile

Qualifications Required:

• 8+ years in content/campaign management, ideally in travel, lifestyle, or luxury sector


• Experience in managing campaign management tools (Eloqua, Marketo, Salesforce, MoEngage, etc.)


• Strong experience with CMS, marketing automation tools (e.g., Eloqua, Marketo)


• Proven ability to manage B2B/B2C campaigns and multiple stakeholders


• Excellent project management and communication skills


• Bachelor’s degree in Marketing, Communications, or related field

Required Languages (Brief description of the language skills needed to perform the job)

• English

Travel / Rotation Requirements (Brief description of any travel or rotation requirements)

• 15% Schedule may vary according to business needs