Content & Social Media Marketing Specialist

Job Title - Content & Social Media Marketing Specialist

Job Type: Full-time

Location: India - Remote/Hyderabad

Experience Range: 3-5 years 

Company Overview

Realoq is a multi-sided technology platform for the real estate marketplace. We are headquartered in the USA with a technology footprint in India. Our vision is to create a comprehensive multi-sided marketplace that leverages technology to simplify and improve all aspects of real estate. Our mission is to transform the real estate ecosystem through a customer-centric and collaborative marketplace.

Job Description

As a Content Marketing & Social Media Marketing Specialist at Realoq, you will take charge of developing, creating, and managing a cohesive content strategy across various digital platforms. You will oversee the production and distribution of content, including blog posts, articles, videos, and social media content, ensuring alignment with SEO goals to drive engagement and grow our audience. You will also manage Realoq's social media presence across platforms such as Facebook, Instagram, Twitter, and LinkedIn, crafting compelling content, engaging with followers, and executing successful advertising campaigns.

Requirements

• Bachelor's degree in literature, journalism, marketing, communications, or a related field.
  

• 3-5 years of experience in content creation, content marketing, and social media marketing, with proven expertise in driving engagement and audience growth.
  

• Proficiency in content management systems like WordPress, Drupal, or Joomla.
  

• Strong understanding of SEO, SMO, PPC, and other digital marketing principles.
  

• Familiarity with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
  

• Expertise in creating engaging written and visual content for blogs, social media, and websites.
  

• Experience with graphic design tools (e.g., Canva, Adobe Suite) for creating visual content.
  

• Excellent written and verbal communication skills, with an ability to tailor content for different platforms and audiences.
  

• Strong project management skills, with the ability to handle multiple tasks and meet deadlines.
  

• Knowledge of the real estate or technology industry is a plus.
  

Responsibilities

• Developing content for social media platforms
  

• Analysing performance metrics
  

• Monitoring online trends
  

• Staying up-to-date with the latest social media tools and best practices
  

• Identify target audiences and scheduling posts to maximise social media exposure
  

• Creating infographics and other appealing visuals
  

• Writing and reviewing press releases, newsletters, blogs, and other content
  

• Securing social media passwords
  

• Creating and managing lead-generation ads across different platforms.
  

• Meeting with the creative, marketing, and design teams to ideate and define content goals.
  

• Researching content and consumer trends to ensure that content is relevant and appealing.
  

• Developing content strategies to reach the desired target audience and marketing goals effectively.
  

• Creating content for a variety of platforms including blogs, websites, and social media.
  

• Proofreading and editing content before publishing.
  

• Ensuring that SEO and SMO strategies are effectively implemented.
  

• Managing content calendars and ensuring that the content remains consistent across all platforms.
  

• Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
  

• Tracking consumer and content analytics and generating reports and presentations.
  

• Keeping up to date with content trends, consumer preferences, and advancements in technology.
  

Benefits

Why Join us?

Innovation and Creativity:

By joining Realoq, you become part of a team that thrives on pushing boundaries and finding unique solutions to complex problems. This environment not only allows you to exercise your creative muscles but also encourages you to think critically, challenge traditional norms, and foster a culture of innovation.

Opportunity to Make a Real Impact:

By joining Realoq, your contributions are highly visible and can directly shape the company's direction and success. Realoq provides an environment where your ideas, skills, and hard work are recognized and valued.

Personal Growth and Skill Development:

You will be exposed to a wide range of responsibilities and roles, allowing you to develop adiverse skill set and you may have the opportunity to wear multiple hats and take on responsibilities outside your primary role. This exposure enables rapid personal and professional growth, fostering a steep learning curve that can propel your career forward.

[email protected]