Content & Thought Leadership Specialist

• Create high-quality long-form written content including pillar pages, blogs, playbooks, frameworks, and use-case libraries.
  


• Translate complex technology topics into content that is clear, insightful, and relevant for business and technology leaders.
  


• Ensure content provides practical value and thought leadership, not generic summaries.
  

• Ghostwrite LinkedIn posts and thought leadership content for the founder.
  


• Capture and maintain the founder’s voice while translating insights into engaging professional content.
  


• Work closely with leadership to ensure authenticity and alignment with real experiences from project delivery.
  

• Maintain and enforce the 2Base content voice and quality standards across all written materials.
  


• Review and audit written content before publication to ensure clarity, accuracy, and alignment with brand positioning.
  


• Act as the final quality checkpoint for written content before publishing.
  

• Prepare structured content briefs that clearly define the topic, intent, audience, and messaging.
  


• Ensure briefs are detailed enough for other team members to develop initial drafts without ambiguity.
  


• Collaborate with the marketing team to align content with campaign and growth objectives.
  

• Utilize AI tools to support research and drafting while maintaining full editorial control over the final output.
  


• Develop structured prompts and workflows that improve writing efficiency without compromising quality.
  


• Edit and refine AI-assisted drafts to meet publication standards.
  

• Write email nurture sequences aligned with marketing campaigns and lead nurturing strategies.
  


• Develop outbound messaging templates used by the outreach team for cold communication initiatives.
  


• Ensure messaging remains consistent with brand voice and strategic positioning.
  

Requirements

• Strong experience writing B2B content, ideally within technology, SaaS, or professional services
  


• Ability to translate complex technical concepts into clear, engaging written content
  


• Understanding of SEO fundamentals and search intent-driven writing
  


• Experience writing long-form content such as blogs, guides, and thought leadership articles
  


• Ability to adapt writing style and write in different voices, including ghostwriting for executives
  


• Strong editing skills and attention to detail in maintaining content quality and brand consistency
  


• Familiarity with AI writing tools and the ability to use them effectively while maintaining editorial control
  


• Strong research ability and curiosity about technology, AI, and business operations
  

• Bachelor’s or Master’s degree in Communications, Journalism, Marketing, English, Technology, or a related field.
  


• Relevant certifications or training in content marketing, technical writing, or digital marketing will be an added advantage.
  

• 4 – 6 years of experience in B2B content writing
  


• Experience creating technology or business-focused content
  


• Experience writing long-form articles that contributed to organic traffic, engagement, or lead generation
  


• Prior experience ghostwriting for senior leaders or executives will be an advantage
  


• Familiarity with SEO-based content development and search intent
  

Benefits