Content Creative Strategist

Company : Brightchamps

Job Type : Full Time

Bangalore South, Karnataka

Number of Applicants

:

000+

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Job Description - Content Creative Strategist

About Us

At BrightCHAMPS, we’re committed to bridging the gap between traditional education and the real -world skills children need to thrive in a rapidly changing world. Trusted by parents and students across 30+ countries, we deliver world -class learning experiences in coding, math, robotics, AI, financial literacy, communication, and more. With over 200,000 classes scheduled every month, we are building a global movement to empower the next generation with confidence, curiosity, and capability.

Through interactive one -on -one sessions with passionate educators, partnerships with Harvard Business Publishing Education, and a strong focus on outcomes, we are shaping tomorrow’s innovators, entrepreneurs, and leaders. To scale this impact, we are looking for a Content Creative Strategist who can turn learning into scroll -stopping reels and high -performing ad content—content that educates, engages, and converts.

About the Role

We are looking for a reel -first Content Creative Strategist who understands what works on social media and performance ads. This role is ideal for someone who can write sharp hooks, think in formats, and connect creativity with data. You will play a critical role in shaping short -form video narratives across paid and organic platforms, ensuring content is not just engaging—but effective.

Key Responsibilities

Conceptualize and write high -performing Reel & short -form video scripts for paid ads and organic social
Craft strong hooks within the first 1–3 seconds to stop the scroll
Build multiple content angles for the same message (problem -led, curiosity, proof, storytelling, UGC -style)
Work closely with performance marketing teams to optimize content based on CTR, watch time, retention, and conversions
Translate insights into clear creative briefs for video editors, designers, and creators
Develop content frameworks for:

1. UGC -style ads

2. Teacher -led or expert -led videos

3. Offer -led and benefit -led reels

4. Educational, value -driven content

Maintain consistency in brand tone, messaging, and storytelling across platforms
Stay updated with reel trends, formats, platform behaviour, and algorithm shifts.

Requirements

3–5 years of experience in content writing, creative strategy, or performance content
Proven experience writing reels and short -form video content that performs
Strong understanding of audience psychology, hooks, retention, and CTAs
Ability to think in formats and frameworks, not just ideas
Comfortable working in a fast -paced, test -and -learn environment
Excellent written communication skills with a sharp, concise writing style

Good to Have

Experience in edtech, D2C, or consumer brands
Familiarity with Meta and YouTube ad creative best practices
Experience working with UGC creators or influencer -led content
Basic understanding of A/B testing and creative iteration

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