Content Manager

Axis
My India Limited is India’s leading consumer data intelligence
company, committed to enabling data-driven decision-making. It has launched the "A"
App, a people empowerment platform designed to enhance the
lives of a billion citizens by providing access to authentic information and
practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My India’s vast network of 5,000+ locations across 700
districts. Powered by Google Cloud and Google Gen AI, it
continuously learns and improves to deliver better user experiences. The
company is spearheaded by Mr. Pradeep Gupta who is a leading name in market
research and is India’s top psephologist.

 Job
Description

The ideal candidate
will be responsible for planning, creating, and publishing compelling content
that aligns with our brand voice and business objectives.

Key Responsibilities

·        Calendar Management:

Develop and manage a daily content calendar to ensure consistent
and timely delivery.

·        Content Creation and
Management:

Writing and overseeing the entire content lifecycle, including
planning, development, production, and optimization of content for websites,
blogs, social media, and email campaigns.

·        Strategy
Development: 

Design, implement, and continuously refine a comprehensive
content strategy that align with marketing objectives and target audience needs.
Create impactful narratives that resonate with diverse audiences and reflect
brand values.

·        Performance
Analysis:

Monitor, analyse, and report on content performance using
analytics tools to optimize future campaigns. Collect, monitor and analyse
social and website metrics, and make improvements accordingly.

·        Branding:

Collaborate with marketing, design, and cross-functional teams
to ensure content supports overall business goals.

·        Team Management:

Manage and guide content creators to maintain quality and
consistency.

Requirements

Experience

·        Minimum of 4 years’ experience as a Content Manager.

·        Candidates with a journalistic background will be
strongly preferred.

·        Proven ability to craft content that drives
engagement and supports strategic goals.

·        Familiarity with content performance metrics and
analytics tools.

·        Excellent written and verbal communication skills.

Preferred Education

Bachelor’s degree in
one of the following fields:

·        Journalism

·        Mass Communication

·        English Literature

·        Marketing

·        Media Studies

·        Public Relations

Benefits

• Competitive salary and benefits package
  
• Opportunity to make significant contributions to a dynamic company
  
• Walking distance from Chakala metro station, making commuting easy and convenient.