Content Marketer (TrulyInbox)

About the role

TrulyInbox is a fast-growing SaaS platform helping founders, SDRs, agencies, and outbound teams improve email deliverability through intelligent email warm-up and inbox management.

We have a strong content foundation and a growing organic channel. What we need now is someone who can step in, learn the system, and start producing.

You will shadow the Content Lead closely for the first few months, learning our ICP, our voice, our topical boundaries, and how we think about content that ranks on Google and gets cited by AI search systems.

This is not a "churn blogs, attend meetings and go" role. You will be writing every day, and you will be responsible for the performance of each piece you write.

Over time, you will take on 50% of the Content Lead's workload, including content strategy, E-E-A-T research pieces, Reddit engagement, and AI search optimization (AEO/GEO).

This is a full-time, in-office role in Ahmedabad.

What you'll actually be doing

• Write 3 to 4 blog posts a week for trulyinbox.com. New posts, content refreshes, competitor comparisons, and how-to guides. You are expected to handle these with minimal revision.
• Find 15 to 20 conversations a week on Reddit where our ICP is asking real questions about email warmup, deliverability, and inbox placement. Reply like someone who knows the space, not like a brand account pasting a link.
• Structure every post for AI extractability: answer-first intros, comparison tables with real numbers, clear definitions, quotable statements. This is how content gets cited by ChatGPT, Gemini, and AI Overviews.
• Refresh 3 to 4 older posts per month. Updated stats, better headers, stronger internal linking. Some of these refreshes will move the needle more than new posts.
• Help produce one original research piece per month using TrulyInbox product data (deliverability benchmarks, warmup performance stats, inbox placement rates). This is the content that earns backlinks and AI citations.

As you ramp up:

• Take on content strategy for assigned topic clusters. You pick the keywords, plan the posts, decide the angles.
• Own the Reddit strategy for your assigned topics. Not just replying, but understanding which threads matter for AEO/GEO and how to build TrulyInbox's off-site footprint.
• Contribute to AI search optimization (AEO/GEO) strategy. Understand how LLMs source their answers and make sure our content is structured to be cited.

What success looks like

First 30 days: 6 blogs published. Active on 3 to 5 relevant subreddits. You understand our ICP, competitors, and topical boundaries well enough to write without heavy editing on straightforward topics.

First 60 days: Publishing cadence is consistent with no missed weeks. At least 3 refreshed posts showing measurable improvement in rankings or traffic. Reddit contributions are earning engagement. One original research piece is in progress.

6 months: You are handling 50% of the Content Lead's workload independently. You own content pieces from keyword selection to published draft with minimal intervention. Your blogs are contributing to traffic and signup growth. TrulyInbox is being mentioned in Reddit threads regularly. You can explain why a keyword does or doesn't fit our topical boundaries without asking.

Where this role goes

This starts as a production role under close mentorship. It grows into content strategy ownership, E-E-A-T research leadership, and eventually channel-level responsibility across newsletters and YouTube script writing.

If you want to become a full-stack content marketer who owns and moves metrics, this is the path.

How we think about AI in this role

Use AI every day. We expect it.

But that doesn't mean if we suddenly have an AI outage you can't function. You should be able to research, write, and publish a complete blog post without touching any AI tool.

AI makes you faster. It doesn't make you capable. If you can't write without it, you can't write with it either.

Use it for: outlining posts, researching competitors, finding stats, rewriting weak sections, repurposing a blog into a Reddit answer, clustering keywords, checking what is already ranking for a query.

Don't use it for: publishing the first draft as the final draft. AI gets you to 60%. The last 40%, the part that sounds like it was written by someone who actually understands email deliverability, is on you. If a reader can tell it was AI-written in the first paragraph, it doesn't ship.

Who should apply

• 1 to 3 years of writing content for a B2B or a SaaS company
• You can write clearly in English without sounding like a language model or a textbook
• You have written blog posts that ranked on page 1 for competitive keywords. You can point to examples
• You understand on-page SEO beyond the basics: keyword cannibalization, search intent mapping, content gap analysis, internal linking strategy
• You are comfortable in Google Search Console and Ahrefs (or similar tools) and can pull your own data
• You can manage your own publishing schedule and hit deadlines without someone checking in
• Familiarity with AEO/GEO and how AI search systems source citations
• Bonus: You are on Reddit. You know the difference between a helpful answer and an obvious promotion

Who probably shouldn't apply

• You need every brief spelled out before you can start writing
• You think content marketing means just writing blogs
• You are uncomfortable with direct feedback and revision rounds
• Your writing experience is primarily in agencies writing for multiple clients at surface level. We need depth in one domain

Logistics

• Salary: Rs. 5,00,000 to 8,00,000/year
• Location: Full-time, in-office, Ahmedabad
• Reports to: Content Lead (Kiran Aditya)

Perks and Benefits

• Annual learning budget (courses, tools, events)
• Health insurance allowance
• Annual offsite retreat
• Growth path to Senior Content Marketer