Content Marketing

Responsibilities:  

• Create, manage and distribute content( long-form, short form articles, social media posts, inforgraphics, case studies, whitepapers etc.) specific to the business domain. 
  


• Drive marketing activities to increase awareness and growth. SEO works for us, so you would have a chance to work on SEO at a deeper scale.
  


• Manage native and partner-based marketing opportunities (including emails, paid advertising, and social media campaigns)  
  


• Conduct market research to find answers about consumer requirements, habits, and trends • Brainstorm and develop ideas for creative marketing campaigns to create content around the product.
  


• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)  
  


• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.  
  


• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)  
  


• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
  

Technical tools Knowledge: 

• Ahrefs, SEMRUSH and Similar tools.
  


• Google Analytics and Search Console.
  


• Google Keywords Planner and Other Keyword finder tools.
  


• ScreamingFrog and other similar tools.
  


• Canva, Adobe Photoshop, Illustrator etc.
  


• Working knowledge of Canva is mandatory.
  


• Content gap analysis through competitor analysis.
  


• WordPress and other CMS platforms.
  


• Working knowledge of Search Engine and Social Media Ads platform. 
  

Qualifications: 

• 3+years of working in small to medium-size teams, preferable start-up background. 
  


• Comfortable when given fuzzy problem statements and the ability to work with a product partner to clarify and fix requirements.
  


• Prior experience working with products. 
  


• Experience being the Content marketer in previous jobs is a plus.