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Content Marketing and Social Media Manager

icon building Company : Anrgi Tech
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Number of Applicants

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Job Description - Content Marketing and Social Media Manager






Develop and lead content strategy across social media, websites, blogs, emailers, campaigns, 





and digital platforms 







Write high-quality, engaging, and business-relevant content for health tech, wellness, and 





healthcare audiences 







Create product communication, campaign messaging, storytelling narratives, and brand 





positioning content 







Work closely with growth, design, and performance teams to improve content performance. 





and conversions 







Measure content performance through defined KPIs and analytics metrics across platforms 







Develop strategies to optimize content effectiveness continuously, audience engagement, 





and marketing spends/budgets 







Drive educational, awareness-driven, topical, and conversion-oriented content initiatives 







Maintain consistency in brand tone, communication style, and positioning across all 





channels 







Stay actively updated with trends, healthcare conversations, consumer behavior, and topical 





content opportunities relevant to the business 







Plan and execute influencer marketing campaigns in coordination with creators, agencies, 





and internal teams 







Collaborate with doctors, product teams, and marketing stakeholders to create impactful 





healthcare communication 







Build content formats optimized for both brand-building and performance marketing 





objectives








Requirements





4–7 years of content/brand communication experience 







Strong writing and storytelling skills 







Experience with healthcare, wellness, or consumer brands preferred 







Understanding of social media and digital content trends 





Ability to simplify complex healthcare concepts into engaging communication 



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