Content Marketing Specialist

Job Description: Content Marketing Specialist

Location: Bhubaneswar

Experience: 1–3 Years

Employment Type: Full-time

Department: Marketing

About Aurassure

Aurassure is a pioneering environmental monitoring and intelligence company, providing real-time data and AI-powered analytics to help organisations proactively assess and manage environmental and health risks. Our integrated IoT-enabled devices, coupled with predictive insights, empower businesses and governments to make data-driven decisions that ensure compliance, safety, and sustainability.

Position Overview
This role requires a blend of creativity, storytelling, SEO expertise, and digital marketing acumen. You'll help improve Aurassure's visibility across search engines and AI-powered search platforms, strengthen our online reputation through newsroom content and community engagement, and support business growth by creating content that attracts, educates, and converts enterprise buyers.

Key Responsibilities

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  Create high-quality blogs, whitepapers, solution briefs, case studies, website content, and marketing collateral to support lead generation.

  
  


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  Develop content for product pages, solution pages, landing pages, and campaign microsites.

  
  


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  Ensure regular updates of website content to keep it relevant and optimized.

  
  


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  Create and manage content across social media platforms, including planning, publishing, and community engagement.

  
  


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  Optimize content for SEO, AI search discoverability, and user search intent through keyword research and best practices.

  
  


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  Develop product messaging, solution briefs, brochures, one-pagers, and other sales enablement content.

  
  


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  Create newsroom articles, press releases, digital PR content, and media announcements.

  
  


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  Drive online brand engagement through LinkedIn, Reddit, Quora, and other relevant industry communities.

  
  

Required Qualifications

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  Bachelor's degree in Journalism, Communications, English, Marketing, or a related field.

  
  


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  1–3 years of experience in B2B SaaS, Enterprise Technology, AI, IoT, Climate Tech, or related industries.

  
  


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  Strong portfolio showcasing blogs, website content, case studies, whitepapers, marketing collateral, and social media content.

  
  


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  Good understanding of SEO, keyword research, AI search optimization, and content marketing best practices.

  
  


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  Excellent writing, editing, storytelling, and social media management skills.

  
  


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  Familiarity with AI-assisted content tools such as ChatGPT, Claude, Gemini, or similar platforms is a plus.

  
  

What We're Looking For

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  Strong research and analytical skills.

  
  


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  A keen eye for detail and excellent proofreading abilities.

  
  


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  Ability to manage multiple projects and meet deadlines in a fast-paced environment.

  
  


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  Self-motivated, proactive, and eager to learn emerging trends in AI, climate technology, and digital marketing.

  
  


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  Passion for creating content that drives measurable business outcomes.