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Content Photographer

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Number of Applicants

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Job Description - Content Photographer

To create
high -quality visual and digital content for The Concrete Shop®, a design -led concrete brand by Aarya Precast India
Pvt. Ltd.,
to strengthen brand presence and drive engagement
across digital platforms. The role focuses on photography, videography,
editing, and content planning, along with managing platforms such as Instagram,
LinkedIn, and Google Business. The objective is to ensure consistent and
compelling brand communication, generate leads through digital channels, and
visually represent the brand through impactful content aligned with company
standards


Requirements

A.  Content Creation & Visual Production

  • Capture professional photos
    and videos of products, projects, factory processes, and installations.

  • Create reels, short videos, and promotional
    content for social media.

  • Ensure high -quality visual
    storytelling aligned with brand identity.

B.  Editing &
Creative Development

  •  Edit photos using MAC Suite,
    Affinity Suite.

  • Edit videos using MAC Suite,
    Affinity Suite.

  • Design creatives, banners,
    and promotional visual.

  • Maintain consistency in brand colors, fonts,
    and style


C.  Content Planning
& Strategy

  •  Plan weekly and monthly
    content calendars.

  • Create content themes
    (product, site work, testimonials, etc.)

  • Coordinate with sales and
    management for content ideas.

  • Align content with marketing
    campaigns and business goals.

D.  Social Media
Management

  • Manage
    Instagram, LinkedIn, and other platforms in coordination with the Digital
    Marketing team.

  • Upload
    posts, reels, and stories regularly after approval from the Digital Marketing
    person.

  • Write captions, hashtags, and content descriptions
    in alignment with the Digital Marketing strategy and approvals.

  • Monitor
    engagement (likes, comments, shares) and report insights to the Digital
    Marketing person.
     
  • Respond
    to basic queries and messages as guided and approved by the Digital Marketing
    team.


E.  Digital Marketing
Support

  • Support in running campaigns
    (ads, promotions, launches) under the direction and coordination of the Digital
    Marketing person.

  • Assist in website content
    updates and product listings with prior approval and alignment with the Digital
    Marketing team.

  • Maintain Google Business
    profile updates in coordination with the Digital Marketing person.

  • Track performance of posts
    and campaigns and share reports with the Digital Marketing team for review.


F.  Branding & Communication

  •  Ensure all content follows
    brand guidelines.

  • Support brand building activities.
  • Maintain a professional and
    consistent company image online.

  • All content must be approved
    by Marketing Head before publishing.


G.  ETHICAL & COMPLIANCE RESPONSIBILITIES

  • All content must follow
    company branding and communication guidelines.

  • No misleading or false
    representation of products/services.

  • Respect confidentiality of
    internal data, designs, and projects.

  • Ensure
    all published content is approved if required.

COMMUNICATIONS AND RELATIONSHIPS:

Internal: Sales Team,
Marketing Team, Design Team, Production Team, Management

External:

  • Clients (for site shoots if
    required)

  • Freelancers
    / Agencies (if applicable)


KNOWLEDGE, TRAINING AND
EXPERIENCE REQUIRED FOR JOB


Education:
Bachelor’s Degree / Diploma in:
Marketing
Media / Mass Communication
Graphic Design
Film / Photography or
equivalent


Experience:
 1–3
years of experience in content creation / digital marketing
Freshers with strong portfolio can also apply




Benefits

Skills

·         Photography
& Videography
Photo
Editing
Video
Editing
Content
planning & strategy
Hashtag
& trend research
Creativity
& storytelling
Communication
skills
Time
management
Attention to detail



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