Content Research Executive Sports and Health

About The
Company
Axis My India is India’s foremost Consumer Data Intelligence Company, which in
partnership with Google is building a single-stop People Empowerment Platform,
the ‘a’ app, that aims to change people’s awareness, accessibility, and
utilization of a slew of services. At Axis, we are dedicated to making a
tangible impact on the lives of millions. If you're passionate about creating
meaningful changes and aren't afraid to get your hands dirty, we want you on
our team!

For more insights of the company, kindly visit our website https://www.axismyindia.org

Roles & Responsibilities

• Conduct
  focused content research within the sports and health sectors, aggregating
  data from diverse sources, including media analysis, public opinion
  surveys, and digital platforms.
  
• Collate and
  synthesize research inputs to identify key trends, emerging needs, and
  opportunities relevant to our regional audience's sports and health
  interests.
  
• Define and
  segment targets user groups for sports content based on research-driven
  criteria to enhance content relevance and reach.
  
• Provide
  actionable solutions and strategic recommendations to the content and
  marketing teams, leveraging research findings to guide content selection
  and user engagement approaches.
  
• Assess the
  needs and interests of the target audience within the sports and health
  sections, identify relevant information sources, and analyze data to
  ensure content resonates with local market preferences.
  
• Utilize
  internet search engines and digital publishing tools effectively for
  research and to stay abreast of trending topics.
  
• Identify and
  review relevant government websites for new and updated sports and health
  schemes and policies to inform content strategy.
  
• ​Contribute
  to long-term content planning by providing data-backed insights and
  recommendations.
  

Requirements

• Excellent written and verbal Communication
  
• The ability to efficiently and effectively
  gather information from a wide range of sources, including news websites,
  government portals, academic databases, social media, sports-specific
  websites, local newspapers and more.
  
• Understanding of sports genre and
  knowledge of health schemes/policies.
  
• A deep and up-to-date knowledge of local,
  regional, and national sports and other economic issues.
  
• Meticulous attention to detail and a
  rigorous approach to verifying information for accuracy and reliability.
  This includes cross-referencing sources and identifying potential biases.Understanding
  basic statistical concepts and the ability to interpret data, identify trends,
  and use metrics to support story lines and analysis.
  

Experience Required

• Proven ability to conduct in-depth
  research and synthesize complex information.
  
• Strong analytical and problem-solving skills with the ability
  to translate data into actionable insights.
  
• Should have delivered accurate
  and engaging content in a fast-paced environment
  

Benefits

• Competitive salary and benefits package
  
• Opportunity to make significant contributions to a dynamic
  company
  
• Evening snacks are provided by the company to keep you
  refreshed towards the end of the day
  
• ​Walking distance from Chakala metro station, making commuting
  easy and convenient.