Qualifications
● Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
● 1–3 years of experience in content strategy, content creation, digital marketing, or a related
role.
Duties and Responsibilities
Content Planning & Strategy
● Assist the Creative Director in developing and executing content strategies aligned with brand
objectives and seasonal campaigns.
● Ideate and pitch creative content concepts for campaigns, product launches, and
collaborations.
● Research industry trends to ensure relevance and innovation in content output.
Content Development
● Collaborate with design, retail marketing, and video production teams to produce compelling
content for social media and retail channels.
● Write, edit, and proofread content to maintain brand voice consistency and uphold high-
quality standards.
● Support product launches, events, and campaigns through storytelling, messaging
frameworks, and campaign ideation.
● Work with the video production team to execute content shoots effectively.
Social Media & Community Engagement
● Stay updated with social media trends and platform best practices.
● Create engaging, platform-specific content for Instagram, YouTube, Facebook, LinkedIn, and
more.
● Drive community interaction and organic engagement through innovative storytelling.
Digital Marketing Support
● Use analytics tools to assess content performance and user engagement.
● Recommend and implement content improvements based on performance metrics.
Operations & Collaboration
● Coordinate with cross-functional teams to align messaging and communication goals.
● Manage content production timelines and feedback cycles from stakeholders.
● Assist in creating standard operating procedures (SOPs) for content creation and publication.
Training & Development
● Share content marketing best practices with internal teams.
● Stay current with emerging content tools, platforms, and trends.
● Demonstrate willingness to learn and integrate AI tools in marketing and content workflows.
Key Tasks
● Contribute to ideation and execution for store launches, product campaigns, and social media
initiatives.
● Own and elevate the brand’s digital presence with cohesive, compelling content.
● Collaborate closely with the Creative Director to deliver impactful brand experiences.
● Maintain a consistent brand voice across channels while tailoring messaging to each platform.
● Explore new content formats and storytelling techniques to drive innovation.