Content Strategist

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 400000 (ie INR 3-4 LPA)

Min Experience: 2 years

Location: kolkata

JobType: full-time

The Content Strategist will be responsible for defining and executing a comprehensive content strategy that drives brand visibility, audience engagement, and business growth. This role blends creative storytelling with analytical thinking to deliver high-impact content across digital platforms while ensuring consistency, relevance, and performance.

Key Responsibilities

• Develop and own an end-to-end content strategy aligned with brand positioning and business objectives.
• Conduct audience and market research to define content themes, messaging frameworks, and tone of voice.
• Plan and manage content calendars across multiple channels including website, blogs, social media, email, and campaigns.
• Collaborate with writers, designers, SEO specialists, and marketing teams to deliver cohesive content initiatives.
• Ensure consistency in brand voice, quality, and messaging across all content touchpoints.
• Optimize content for search visibility, engagement, and conversion throughout the customer journey.
• Track and analyze content performance using analytics tools and refine strategies based on insights.
• Stay updated on evolving content trends, platform algorithms, and industry best practices.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline.
• 2–5 years of experience in content strategy, content marketing, or digital marketing roles.
• Strong writing, editing, and storytelling capabilities.
• Solid understanding of SEO, content funnels, and user journey mapping.
• Hands-on experience with content management systems such as WordPress or similar platforms.
• Ability to analyze performance data and translate insights into actionable content improvements.
• Strong collaboration, planning, and project management skills.

Preferred Qualifications

• Experience working with agencies, startups, or fast-paced digital environments.
• Familiarity with tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.
• Experience creating content for regional or India-focused audiences.
• Basic understanding of paid media and campaign-driven content strategies.

Skills

• Content Strategy
• Content Marketing
• SEO & Analytics
• Digital Marketing
• Storytelling