Content Strategist

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 700000 (ie INR 5-7 LPA)

Min Experience: 3 years

Location: Bengaluru

JobType: full-time

We are building a premium, culture-led retail brand and are looking for a Content Strategist who is deeply passionate about writing and storytelling. This role goes beyond routine content creation—it's about shaping a distinct brand voice that feels modern, sharp, and memorable. From campaign narratives to social hooks, you will own how the brand sounds, feels, and connects with its audience across platforms.

Key Responsibilities

Writing & Storytelling

• Script content across formats including short-form videos, campaign films, podcasts, and long-form brand stories.
• Write compelling captions, hooks, and narratives designed to capture attention and drive engagement.
• Define, document, and consistently maintain the brand voice across all content touchpoints.
• Collaborate with designers, video editors, PR, and marketing teams to translate ideas into impactful content.

Content Strategy

• Develop content frameworks for daily publishing as well as large-scale brand and campaign initiatives.
• Identify cultural trends, conversations, and moments, and translate them into relevant brand stories.
• Work closely with social, PR, and influencer teams to ensure a cohesive and connected content ecosystem.
• Balance fast, reactive content with long-term storytelling and narrative building.

Research & Insights

• Monitor cultural shifts, creator ecosystems, and competitor activity to stay ahead of trends.
• Analyze content performance to understand what resonates and continuously refine storytelling approaches.
• Experiment with new formats, platforms, and storytelling styles to keep content fresh and differentiated.

Required Skills & Experience

• 3–5 years of experience in content strategy, copywriting, or scriptwriting (agency or in-house).
• Exceptional writing skills across formats, from punchy one-liners to long-form narratives and scripts.
• Strong understanding of digital platforms such as Instagram, YouTube, and LinkedIn.
• Strategic thinking combined with a strong creative and storytelling instinct.
• Highly organized, fast-moving, and comfortable managing multiple projects simultaneously.