Content Strategist

This role is for one of the Weekday's clients

Salary range: Rs 700000 - Rs 750000 (ie INR 7-7.5 LPA)

Min Experience: 2 years

Location: Noida 

JobType: full-time

We are looking for a creative and strategic Content Strategist to drive impactful marketing campaigns across digital channels. This role involves owning the entire content lifecycle—from ideation and storytelling to execution and performance analysis. You will play a key role in shaping brand communication, creating engaging content, and delivering campaigns that enhance audience engagement, brand visibility, and conversions.

Key Responsibilities

• Conceptualize and execute end-to-end marketing campaigns aligned with brand objectives and audience insights
• Develop creative strategies for D2C platforms including Meta and marketplace advertising channels
• Write compelling and high-converting content for ads, social media, websites, and email campaigns
• Collaborate with designers, videographers, and editors to bring campaign ideas to life
• Coordinate content production including shoot planning and execution
• Assist in basic video editing to create platform-ready content
• Adapt content strategies across platforms such as Instagram, YouTube, websites, and marketplaces
• Ensure consistency in brand voice, messaging, and visual storytelling across all channels
• Conduct market and competitor research to identify trends and opportunities
• Analyze campaign performance and optimize strategies based on data-driven insights
• Develop a strong understanding of customer personas to create relevant and targeted messaging

What Makes You a Great Fit

• Strong creative thinking with the ability to ideate and execute high-impact campaigns
• Excellent copywriting and storytelling skills with a focus on conversion-driven content
• Solid understanding of digital marketing channels and audience behavior
• Hands-on experience or familiarity with video editing tools such as Premiere Pro or CapCut
• Ability to manage shoots and coordinate effectively with cross-functional creative teams
• Strong sense of design, aesthetics, and visual storytelling
• Analytical mindset with the ability to interpret campaign performance data
• Good organizational and project management skills with attention to detail
• Ability to work in a fast-paced, collaborative environment
• Passion for content, branding, and building engaging customer experiences