â Write compelling content for advertisements, websites, blogs, emailers, reels, landing
pages, and course promotions.
â Develop creative captions, taglines, and scripts for social media and video content.
â Ensure content aligns with SkillX’s brand tone, messaging, and objectives.
â Build monthly content calendars aligned with SkillX’s campaigns, webinars, and course
launches.
â Identify trending topics, integrating them into SkillX’s content themes to maintain
relevance.
â Plan and execute influencer collaborations, campaign storytelling, and brand narrative
initiatives.
â Collaborate with design and marketing teams to ensure timely and high -quality content
delivery.
â Work with mentors, trainers, and marketing leads to create educational and awareness -
based content.
â Maintain workflow consistency across creative and marketing deliverables.
â Study competitor strategies and analyze current edtech communication trends.
â Track content performance metrics (reach, engagement, and lead generation).
â Use analytics insights to refine content strategy and improve campaign outcomes.
â Oversee interns or junior writers to ensure quality, consistency, and brand voice
adherence.
â Provide creative direction and feedback to maintain excellence in content output.
Requirements
â Bachelor’s or Master’s degree in English, Journalism, Marketing, Communication, or a related
field.
â 2–4 years of professional experience in content strategy, content marketing, or a related
domain.
â Proven expertise in creating and executing content strategies that support business and
marketing objectives.
â Strong portfolio showcasing diverse content creation and successful campaigns.
â Experience managing or mentoring content teams in a fast -paced environment, preferably
within the EdTech or service -based sector.
â Deep understanding of SEO best practices and familiarity with analytics tools.
â Excellent writing, editing, and communication skills with attention to detail.
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