Content Strategist

Content Strategist

Experience: 2–5 Years
Work Model: 6 Days – Work from Office
Location: Bengaluru
Preferred Background: Creative / Advertising / Content Agency

Role Overview

We are looking for a Content Strategist with 2–5 years of experience, ideally from a creative, advertising, or content agency background.

The ideal candidate should have started their career in Copywriting/Content Writing and evolved into a strategic content role. They should be able to combine strong writing fundamentals with content strategy, creative thinking, audience understanding, and campaign planning.

Key Responsibilities

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  Develop and execute content strategies aligned with brand and business objectives

  
  


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  Translate brand objectives into clear content themes, pillars, formats, and campaigns

  
  


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  Develop content calendars and campaign concepts across digital platforms

  
  


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  Work closely with Copywriters, Designers, Social Media, Brand, and Marketing teams

  
  


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  Provide creative direction and strategic inputs for content development

  
  


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  Understand target audiences and develop content that drives engagement and brand affinity

  
  


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  Review and refine copy and content to ensure consistency with brand voice and strategy

  
  


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  Conduct research on audiences, competitors, trends, and cultural conversations

  
  


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  Develop content ideas for social media, campaigns, blogs, websites, and other digital channels

  
  


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  Track content performance and use insights to improve future content strategies

  
  


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  Present content strategies and creative ideas to internal teams and clients

  
  

Must-Have Requirements

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  2–5 years of professional experience in Content Strategy / Content Marketing / Creative Strategy

  
  


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  Prior experience in a creative, advertising, digital, or content agency

  
  


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  Candidate should have started their career in Copywriting/Content Writing

  
  


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  Strong understanding of copywriting, storytelling, and content creation

  
  


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  Experience developing content strategies and campaigns, not just executing content

  
  


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  Strong understanding of different content formats and digital platforms

  
  


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  Ability to translate business objectives into actionable content strategies

  
  


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  Excellent communication, presentation, and writing skills

  
  


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  Strong understanding of brand voice, audience, and content positioning

  
  

Good to Have

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  Experience working with D2C, lifestyle, fashion, consumer, or digital-first brands

  
  


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  Experience handling multiple brands/clients simultaneously

  
  


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  Understanding of social media strategy and digital marketing

  
  


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  Experience with campaign ideation and integrated campaigns

  
  


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  Familiarity with content performance metrics and analytics

  
  


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  Experience presenting strategies directly to clients

  
  

Candidate Profile

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  Strong strategic + creative thinking ability

  
  


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  Strong copywriting foundation with the ability to think beyond individual pieces of content

  
  


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  Able to move from brief → insight → idea → strategy → execution

  
  


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  Curious about culture, trends, consumer behavior, and digital content

  
  


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  Comfortable working in a fast-paced agency environment

  
  


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  Strong ownership and ability to manage multiple projects and deadlines

  
  


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  Able to collaborate with creative and cross-functional teams

  
  

Key Skills

Content Strategy | Content Planning | Copywriting | Creative Strategy | Content Marketing | Campaign Strategy | Storytelling | Brand Voice | Social Media Content | Content Calendars | Audience Insights | Creative Ideation | Brand Communication | Agency Experience