About us

We are building this and
this and
this

In short, we are building the platform to drive global careers for millennials from emerging economies
We work at the exciting intersection of the 2 hottest trends around - edtech & fintech!
And we love that we succeed as a business while powering the dreams of talented students!

Founder Profile

Arnav Kumar
is a graduate of IIT Kharagpur. Leap is his second company and he
has raised more than $30M in capital for his startups. In his last
role, he was a VC investor with SAIF Partners (Now Elevation
Capital), which is an early investor in paytm, meesho, urban
company, unacademy and many other unicorns. He thinks and tweets
about Product, Business Models and Company Building,
here

Vaibhav Singh
is a graduate of IIT Kharagpur. He spent his first 6 years at
DeutscheBank, across Singapore & Sydney to manage a $3Bn flow
book. He has built 2 fintech startups before, as a founding member
of CapitalFloat and Incred, both pioneering businesses valued
>$500Mn The Leap team has a fine balance of industry experience
(edtech, fintech, study abroad) and technical skills (engineering,
product, design)

What is this role, really?

At Leap, we’re building one of the most ambitious content ecosystems in the career and study abroad space. we believe content is more than marketing - it’s how we educate, inspire, and earn trust at scale.

The content strategist is the storyteller-in-chief. You’ll decide what stories we tell, how we tell them, and why they matter. From deep research to writing to shaping the final edit: you’ll be the creative engine driving Leap’s YouTube, Instagram, and content being used .

This role is for someone who lives & breathes content — who watches a reel and instantly thinks “why did this work?”, who writes like a creator, not a copywriter, and who can turn a counselor’s advice into something students binge.

What you’ll be doing

Find content opportunities — ideas students actually care about — through research, insights, and trends.
Write scripts and stories that are smart, simple, and scroll-stopping.
Collaborate with video editors, designers, and on-screen talent to bring ideas to life.
Convert long-form videos (like masterclasses) into short-form hits and evergreen explainers.
Analyse performance data (watch time, retention, engagement) and use it to shape your next big idea.
Build repeatable content IPs — formats that scale, not one-offs.
Own the entire pipeline → ideation → scripting → storyboarding → publishing → analysis.

Who you are?

a writer at heart — words are your playground, and you love shaping ideas that stick.
a content nerd — you study reels, podcasts, and YouTube for craft and psychology.
a strategic thinker — you know what makes content perform, not just look good.
a team player — you can jam with editors, creators, and educators to make ideas stronger.
a student of the internet — always learning, always experimenting.
bonus 1: you’ve helped grow a brand or creator channel before (YouTube, Instagram, or similar).
bonus 2: if you’re comfortable on camera.
1–3 years of experience in content, scripting, or creative strategy (agency, creator, or brand).

Where this role can evolve

Today, you’ll shape Leap’s storytelling across short and long formats. Tomorrow, you’ll build new IPs, scale channels, and lead the brand voice for millions of Indian students. Your ideas will directly influence reach, engagement, and trust.

This is a chance to build something iconic — to make content that’s useful and unforgettable.

Culture fit

you love writing and obsess over ideas.
you thrive in chaos and move fast.
you care deeply about quality — but never let it slow you down.
you see feedback as a creative conversation.
you’re hungry to learn, experiment, and grow fast.

Life @ Leap

Mutual Respect

We love people who are ‘relentlessly resourceful’. Find your way
out. Focus on the possibilities instead of the problems.

Bias for action

We take calculated risks backed by data and information available
and encourage fail fast to find the best solutions as soon as
possible

Learn & get better

Continuous learning and improvement is the key. We don’t stop
learning. We treat feedback as a gift and as an opportunity to get
better.

Growth mindset

We operate with a growth mindset and not a mindset of fear or
judgement. You are in control of your own ability to learn and
improve. We love Resilience.

Content Strategist/Creator

Job Description - Content Strategist/Creator