Content Tool Specialist

This role is for one of Weekday’s clients
Salary range: Rs 500000 - Rs 1000000 (ie INR 5-10 LPA)
Min Experience: 4 years
Location: Hyderabad, India
JobType: full-time

Role & Responsibilities

Tool Management: Build, publish, and refine interactive content across vidaXL’s ecommerce sites using Dot.vu, Flowbox, StorifyMe.

Performance Tracking: Monitor ATC%, clicks & engagement; run A/B tests; drive ongoing improvements.

Collaboration: Work closely with UX/UI, CRO, SEO, Development, Design, Branding, and Social teams.

Content Production: Create engaging, multi-language marketing assets aligned with ATC KPI.

• Reporting: Analyze results and deliver data‑driven recommendations for content strategies.

Must-Have Skills & Experience

• Skills
• Fluent English (written & verbal).
• Strong project and time management.
• Excellent online communication.
• Basic web analytics and reporting (e.g. Google Analytics).

• Experience
• Proven project management in multicultural, corporate settings.
• Comfortable working independently and in teams.
• Strong stakeholder management abilities.

• Technical Knowledge
• Proficient with Google Analytics and basic data analysis.

Nice-to-Have

• Technical understanding of e‑commerce platforms.
• Basic HTML & CSS familiarity.

Job Dimensions

• Success measured via ATC%, PLP‑to‑PDP engagement, and content‑driven conversions.

Qualifications

• Bachelor’s degree (preferred) in a relevant field (e.g. Marketing, Communications).
• Minimum 6+ Overall Experience along with atleast 4+ Years Relevant in content, marketing, or tool-focused roles.
• Hands-on experience with interactive content platforms and e‑commerce environments.