Content Writer

This role is for one of the Weekday's clients

Salary range: Rs 400000 - Rs 600000 (ie INR 4-6 LPA)

Min Experience: 3 years

Location: Bengaluru

JobType: full-time

The Content Writer will be responsible for developing high-impact, audience-focused content that supports marketing and sales objectives. This role requires strong storytelling skills, an understanding of content strategy, and the ability to collaborate cross-functionally to deliver compelling and performance-driven content.

Key Responsibilities

1. Content Strategy & Planning

• Convert marketing and sales goals into clear, actionable content plans that enhance brand visibility, generate leads, and drive engagement.
• Identify relevant topics, themes, and formats that align with campaign objectives and buyer journeys.

2. Content Development

• Produce clear, engaging, and customer-centric content across various formats, including blogs, product guides, website copy, case studies, whitepapers, landing pages, emails, videos, and webinar scripts.
• Tailor messaging, tone, and structure based on the audience and funnel stage—awareness, consideration, and decision.

3. Content Performance & Optimization

• Track and evaluate content performance using engagement and conversion metrics.
• Continuously update and optimize existing content for SEO, readability, and relevance.

4. Cross-Functional Collaboration

• Collaborate with product marketing, sales, design, and video teams to maintain consistent messaging and storytelling.
• Work with subject matter experts to convert complex or technical information into easy-to-understand, high-value content.

5. Distribution & Amplification

• Support content distribution strategies across owned, earned, and paid channels to maximize reach.
• Coordinate with digital and social teams to repurpose and promote content across platforms.