Content Writer

Using digital media effectively, act as the company ambassador/evangelist. Play an important role in developing TripShelf’s strategy to reach and attain new customers, stir discussion, maintain blogs and drive traffic to the website and social media platforms.

Job Responsibilities

-          Create the content strategy – different types of content to achieve the business outcomes of user acquisition, engagement, trust building and awareness

-          Draft, edit and upload copy/content for the Tripshelf blog as well as the social media channels ensuring traffic as well as engagement through daily updates

-          Execute content partnerships with other established blogs and platforms

-          Develop and execute a monthly content calendar both on the blog and social media

-          Conduct regular research on the target group to understand the content they want to read

-          Creating content for Tripshelf’s digital marketing efforts

-          Collaborating with the Digital Marketing Team and Graphic Designers on a regular basis

-          You will be judged on your ability to build a social, viral and vibrant community for Tripshelf users, links with other platforms, content partnerships and effective marketing communication strategy

Job Requirements

-          2-5 Years of experience in managing a blog and social media activities (preferably for a consumer facing product/service company)

-          Experience in writing for a travel company is a BIG PLUS!

-          Marketing communication to generate consumer engagement

-          Demonstrated creativity and documented immersion in Social Media. (Give links to profiles as examples)

-          Strong writing, editing, and proofreading skills

-          In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios

-          Ability to execute projects on time and to work collaboratively in a team environment

-          Strong organization skills: self-directed and capable of working effectively in a fast paced environment while juggling multiple social media platforms

Compensation & Perks

-          Salary Range – INR 4 - 5 L p.a.

-          Work directly with an experienced and highly skilled team

-          Opportunity to shape the content strategy of the company