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Content Writer

Job Description - Content Writer

  • Write high-impact content for:

    • Website (product pages, banners, collections)

    • Social media (Instagram, LinkedIn, etc.)

    • WhatsApp & Email flows (doctor and customer communication)

    • Performance ads (Meta, Google)

    • Blog articles (SEO + topical)

  • Collaborate with marketing, design, and product teams to align messaging with brand goals

  • Ensure consistency in tone, voice, and messaging across platforms

  • Conduct keyword research, competitor benchmarking, and content gap analysis

  • Edit and proofread all content for grammar, clarity, and brand alignment

  • Stay up-to-date with digital trends, skincare/dermatology terms, and audience behavior



Requirements

  • 1–3 years of experience in digital content writing (D2C, beauty, health, or wellness preferred)

  • Strong command over English, brand voice, and persuasive copywriting

  • Familiarity with SEO best practices, keywords, and basic on-page optimization

  • Ability to adapt tone across formats — from educational blogs to quirky reels copy

  • Portfolio showcasing diverse writing formats (blogs, ads, product copy, social posts)



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