Content Writer

About the role:

We are seeking a talented and experienced Content Writer specializing in the banking fintech domain to join our team. The ideal candidate will be responsible for creating high-quality content that educates, informs, and engages our target audience across various digital platforms. The Content Writer will collaborate closely with our marketing, product, and subject matter experts to develop compelling content that showcases our expertise in the banking fintech sector.

Roles and Responsibilities:

Content Creation:

- Research, write, and edit engaging content across various platforms.

- Demonstrate expertise in banking fintech trends, regulations, and technologies.

- Develop thought leadership pieces and educational content to establish our company as a trusted advisor.

Content Strategy:

- Collaborate on content strategies aligned with business goals and audience needs.

- Conduct audits to optimize existing content and identify new opportunities.

- Stay updated on industry news and competitor activities.

Content Optimization:

- Implement SEO strategies to enhance visibility and drive organic traffic.

- Monitor content performance metrics for data-driven refinement.

- Ensure content compliance with brand voice and style guidelines.

Cross-functional Collaboration:

- Gather insights from internal stakeholders for content creation.

- Collaborate with designers, developers, and marketers for multimedia content.

- Create sales collateral to differentiate offerings in the banking fintech market.

Qualifications:

Technical Skills:

- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

- Basic understanding of HTML and CSS for content formatting.

- Familiarity with SEO tools and techniques for keyword research and optimization.

Payment Domain Knowledge:

- Understanding of payment technologies like payment gateways, POS systems, and mobile wallets.

- Knowledge of payment industry regulations, including PCI DSS compliance standards.

Experience:

- Prior experience as a content writer in the payment industry or related field.

- Portfolio showcasing writing samples and content marketing projects relevant to the payment domain.