Content Writer (BFSI)

This role is for one of the Weekday's clients

Salary range: Rs 800000 - Rs 1400000 (ie INR 8-14 LPA)

Min Experience: 8 years

Location: Mumbai

JobType: full-time

Key Responsibilities

• Conceptualize and develop compelling marketing communication across digital, print, and campaign assets — including brochures, web pages, videos, emails, and social media content.
• Write and edit clear, engaging, and impactful copy tailored for varied audiences such as investors, customers, distributors, and partners.
• Simplify technical or regulatory information into accessible, audience-friendly messaging while maintaining accuracy and credibility.
• Collaborate with internal teams and stakeholders to craft cohesive campaign ideas and brand narratives.
• Maintain consistency in tone, language, and messaging across all content and marketing materials.
• Review, refine, and guide content created by junior writers to ensure alignment with brand voice and quality standards.

Skills

• Content Writing
• Copywriting
• SEO Copywriting
• BFSI Communication
• Marketing Copywriting