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Content Writer SaaS (Marketing)

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Job Description - Content Writer SaaS (Marketing)

Job Description (JD)

Role Overview

We’re hiring a creative, detail -obsessed Content Writer to craft high -quality, on -brand content for leading SaaS platforms. You’ll turn complex product capabilities—journey orchestration, segmentation, offers, and analytics—into crisp stories that drive awareness, adoption, and customer success across channels: blogs, social, website, email, and journey templates. You’ll collaborate with marketing, product, and design teams to ensure every asset reaches the right audience at the right moment in the customer journey.

What You’ll Do

  • Plan, write, and manage content for marketing initiatives: blog articles, social campaigns, landing pages, journey templates, email sequences, one -pagers, product updates, and case studies.
  • Translate technical features (e.g., audience segmentation, campaign workflows) into clear benefits for multiple personas (marketing ops, campaign managers, CMOs).
  • Map content to customer journey stages with channel -specific adaptations.
  • Partner with design to produce cohesive assets; provide tight briefs, microcopy, and story -driven narrative structures.
  • Collaborate with product marketing to maintain positioning and messaging consistency; update assets as features evolve.
  • Use analytics to monitor performance (traffic, CTR, activation, demo sign -ups, time -on -page) and iterate based on insights.
  • Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes.


Requirements


Must -have Skills

  • 2–4 years of content writing for SaaS/technology products, preferably in MarTech/marketing automation.
  • Proven ability to write for multiple channels (blog, social, web, email, in -product/journey templates) with consistent tone and voice.
  • Strong research chops; able to interview SMEs and synthesize complex information quickly.
  • Excellent editing/proofreading; command of structure, clarity, and narrative.
  • AI -in -Workflow: Practical use of AI tools for ideation, outlines, first -draft acceleration, repurposing snippets, and SEO support—always with human editorial judgment and compliance.

Good -to -have Skills

  • Familiarity with marketing concepts (audience, journeys, offers, personalization) and how content supports each stage.
  • Basics of SEO (search intent, on -page structure, internal linking) and keyword research workflows.
  • Experience working with analytics (Google Analytics, Search Console, or social insights) to inform content iteration.

Success Metrics

  • Growth in qualified traffic and engagement on target assets.
  • Content throughput against calendar SLAs while maintaining quality.
  • Positive feedback from stakeholders and measurable impact on key KPIs.


Benefits

Benefits @ ProCreator

  • Wealth -Building: ESOPs & SAR, project/employee referral bonuses, profit -sharing.
  • Ergonomics: Top -tier chairs, standing desks, and training.
  • Health & Wellness: Insurance up to INR 5,00,000, subsidized gym, full -body & eye check -ups.
  • Upskilling: Courses, professional development funds, mentors, and ProCreator Innovation Fund (PIF) up to INR 50,000.
  • Flexibility: Hybrid / in -office options.
  • Team Retreats & wellness seminars.
  • Mentorship & Leadership development; hackathons.


Original job Content Writer SaaS (Marketing) posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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About the Company

The Procreator

A Global UI/UX Design Company enhancing business success with innovative solutions that boost conversions and improve user experience.

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