Copywriter / Funnel Specialist

Location: New Delhi, India (Hybrid – on-site but partly remote)
Employment Type: Full-time
Industry: Health & Wellness / E-commerce / Digital Marketing

✨ About Us

Enhanced Labs is an international supplement company in the bodybuilding and biohacking space. Our mission is to empower individuals to optimize their health, performance, and overall well-being through innovative, science-backed products. We are committed to delivering cutting-edge solutions that enhance physical and cognitive capabilities, enabling our customers to reach their full potential.

We’re a rapidly growing health and wellness brand committed to empowering people through high-quality, science-backed supplements. We are obsessed with performance — and that includes how we speak to our customers. We're looking for a Copywriter with a deep understanding of sales funnels to help us craft compelling, high-converting messaging across all stages of the customer journey.

🎯 Role Overview

As a Copywriter / Funnel Specialist, you will be responsible for writing persuasive, results-driven copy that converts — from landing pages to ads to emails. You understand the psychology behind effective marketing funnels and know how to lead prospects from awareness to purchase with words that build trust, urgency, and clarity.

🔑 Key Responsibilities

• Write high-converting copy for funnels, including landing pages, upsells, email sequences, SMS, and product pages
• Create engaging content for paid ads, lead magnets, VSLs, and checkout flows
• Collaborate with designers, marketers, and media buyers to align messaging with visual content and campaign goals
• A/B test different copy variations across channels to optimize conversion rates
• Maintain consistent brand voice and tone while tailoring messaging to different segments
• Use funnel metrics and customer insights to refine and improve performance
• Stay updated on direct response copywriting trends, DTC strategies, and health/wellness compliance standards

✅ Requirements & Skills

• 2–4 years of copywriting experience, preferably in e-commerce, supplements, or health/wellness
• Proven success in direct response copy and funnel copy that drives sales and retention
• Strong understanding of customer psychology, funnel stages, and persuasion tactics
• Excellent command of English, grammar, and storytelling with a commercial mindset
• Familiarity with tools like ClickFunnels, Shopify, Klaviyo, or GoHighLevel is a plus
• Ability to manage multiple projects with clear timelines and performance targets
• Open to feedback, testing, and iteration to improve results
• Portfolio of funnel or sales-driven work is required

💼 What We Offer

• Competitive salary and performance bonuses
• Flexibility through a hybrid work setup
• A passionate, collaborative team environment
• High-impact role in a mission-driven company
• Opportunities for professional growth and global exposure