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Corporate Resource Management (CRM) Executive

Job Description - Corporate Resource Management (CRM) Executive

Position: Corporate Relations & Resource Management (CRM) Executive


Department: Business Operations


Eligibility: Fluency in the Hindi language


About MyCaptain 


At MyCaptain, we empower college students to discover and pursue careers they are passionate about. Colleges are our primary market, and the Corporate Relations & Resource Management (CRM) team plays a critical role in building our campus ecosystem, expanding our presence across regions, and enabling the Sales team with quality resources to drive successful campaigns. 



About the Role 


We are looking for a highly driven and resourceful Corporate Relations & Resource Management (CRM) Executive who will be responsible for identifying new markets, building institutional partnerships, managing campus resources, and supporting business growth across regions. The ideal candidate should enjoy networking, market research, relationship management, and executing on-ground initiatives to strengthen MyCaptain's presence in colleges. 



Key Responsibilities 


Campus Expansion & Market Development 


• Identify and onboard new colleges, universities, and educational institutions as potential markets. • Conduct market research to identify high-potential campuses, regions, and student communities. • Drive market penetration and support region-wise expansion initiatives. 


• Prepare and submit Market Intelligence Reports (MIR) with actionable insights. 


Cross-functional Collaboration 


• Collaborate with Operations teams to ensure seamless execution of campaigns and institutional commitments. 


• Support new market activation and ongoing resource optimisation. 


• Track campaign performance and recommend improvements based on market feedback. 


Resource Management 


• Source quality student resources and campus contacts through LinkedIn, Instagram, Telegram, WhatsApp communities, and other digital platforms. 


• Build and maintain a structured database of colleges, student communities, Campus Ambassadors, and institutional contacts. 


• Ensure timely fulfilment of resource requirements for the Sales team. 


• Submit required resources, reports, and deliverables within defined timelines. 


Campus Engagement & Campaign Execution 


• Recruit, train, and manage Campus Ambassadors across multiple colleges and regions. • Plan and execute on-campus bootcamps, promotional campaigns, workshops, seminars, and student engagement activities. 


• Work closely with the Sales team to execute successful campaigns and improve conversion opportunities. 


Corporate & Institutional Relations 


• Build and maintain relationships with Placement Officers, HODs, Faculty Coordinators, Student Councils, and College Management. 


• Initiate and execute college partnerships through MoUs, event collaborations, and placement associations. 


• Maintain long-term institutional relationships to ensure continuous engagement and collaboration.



Required Skills 


• Excellent communication, networking, and relationship-building skills. 


• Strong negotiation and stakeholder management abilities. 


• Market research and analytical thinking. 


• Ability to identify opportunities and build new markets. 


• Strong organisational and project management skills. 


• Familiarity with LinkedIn, Instagram, WhatsApp communities, Telegram, and campus marketing strategies. 


• Ability to manage multiple stakeholders and work in a fast-paced environment. Qualification 


• Bachelor's degree in any discipline. 


• 0–1 years of experience in Corporate Relations, Business Development, Campus Recruitment, Student Engagement, Sales Enablement, Market Expansion, or EdTech. 


• Freshers with exceptional communication, networking, and execution skills are encouraged to apply. 



What Success Looks Like 


• Successful activation of new colleges and regions. 


• Strong and sustainable institutional partnerships. 


• Consistent availability of quality resources for Sales campaigns. 


• Effective Campus Ambassador network across target markets. 


• Improved market penetration and regional expansion. 


• Timely submission of reports, resources, and operational deliverables.

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