The Sales Manager is responsible for driving revenue growth in rooms, MICE (Meetings, Incentives,
Conferences, and Events), and day-out sales. This role requires building and maintaining client
relationships, developing targeted sales strategies, and collaborating across departments to
optimize occupancy, event bookings, and overall revenue.
Key Responsibilities
• Develop and implement strategic sales plans with the sales leadership, focused on room sales,
MICE business, and day-out bookings to achieve revenue and occupancy targets.
• Identify, pursue, and secure new business opportunities across corporate clients and event
management companies.
• Manage the entire sales cycle for MICE events, including venue sourcing, contract negotiation,
and follow-up to ensure successful event execution.
• Promote day-out packages and leisure offerings to corporate groups to increase weekday and
off-season revenue.
• Maintain and expand relationships with existing clients to drive repeat business and client
retention.
• Collaborate with marketing and revenue management teams to design promotional campaigns
targeting key segments.
• Utilize CRM and PMS systems to track sales activities, leads, bookings, and client feedback
effectively.
• Prepare regular sales forecasts, performance analysis, and reports for senior management.
• Represent the hotel at industry events, trade shows, and networking sessions focused on MICE
and corporate sales.
• Work closely with operations, events, and front office teams to ensure seamless guest
experiences for room guests and event attendees.
• Negotiate contracts, proposals, and rates with clients and partners to maximize profitability
while maintaining client satisfaction.
Requirements
Qualifications
• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related
field.
• 3-5 years of proven experience in hospitality sales, preferably handling rooms, MICE, and leisure
day-out sales.
• Sound knowledge of hospitality CRM, PMS systems, and sales management tools.
• Strong track record of meeting or exceeding sales targets in hotel or resort environments.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to multitask, prioritise, and work collaboratively across departments.
• Must have experience in hospitality industry.
• Must have experience in Bangalore market
Skills
• Sales strategy development across rooms and MICE
• Client relationship building and management
• Contract negotiation and closing deals
• Sales reporting and forecasting
• CRM and PMS proficiency
• Cross-functional teamwork and communication
• Market research and competitor analysis
• Event sales lifecycle management
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