Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).
We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
Who we’re looking for / The role
We are looking for a dynamic Country Lead, India to lead the end-to-end entry of Blood into India. The role will work closely with the founders and senior leadership across the full spectrum of country operations from incorporation to pricing, go-to-market, sales, production, operations, and marketing.
This is a high impact and high ownership role for someone who thrives under ambiguity, and can deliver both clear strategy and lightning-fast execution.
Responsibilities:
Build the India business unit from zero to one, hiring and managing digital channels, marketing activities and operations teams
Partner with quick-commerce platforms and marketplaces to agree on listing terms, maintain stock levels and plan marketing co-activations
Grow Blood’s revenue and distribution on quick-commerce platform via optimization of promotions, discounts and visibility
Direct brand efforts across digital, influencer, performance marketing and PR
Ensure fill rate on sales channels via the appointment and management of logistics partners
Ideal candidate:
7-10 years of experience in managing digital channels and/or brand management within D2C or FMCG brands (Quick Commerce experience preferred)
Proven experience growing brands digitally in a high-growth environment through on-platform growth tools, performance marketing and influencer
Entrepreneurial, growth-hacking mindset, supported by a strong bias to action and data-driven decision-making
Comfortable with P&L management and external stakeholder management
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