Creative Director - Content

This role is for one of Weekday’s clients

Min Experience: 10+ years
Location: Mumbai, Maharashtra, India
JobType: full-time

We are looking for an experienced and visionary Creative Director – Content to lead our creative and content functions, develop compelling brand narratives, and drive innovative content strategies across multiple platforms. The ideal candidate will combine strategic thinking, creative leadership, storytelling expertise, and a deep understanding of audience behavior to create impactful content that strengthens brand identity, increases engagement, and supports business objectives.

This role is suited for a seasoned creative professional with experience in leading creative teams, managing end-to-end content development, and delivering high-quality campaigns across digital, social media, advertising, and other relevant communication channels. The candidate should be capable of translating business goals into distinctive creative concepts while maintaining consistency in brand voice and visual identity.

Key Responsibilities

1. Content Strategy and Planning

• Develop and execute comprehensive content strategies aligned with brand positioning, marketing objectives, and business goals.
• Define content themes, formats, messaging frameworks, and distribution strategies for different target audiences.
• Identify emerging content trends, audience preferences, and market opportunities to enhance brand visibility.
• Establish editorial calendars and ensure consistent, high-quality content delivery across platforms.

2. Creative Leadership

• Lead the creative function and provide strategic direction to writers, designers, content creators, editors, and other creative professionals.
• Act as the creative head for major campaigns, ensuring originality, quality, and alignment with the brand's vision.
• Develop innovative concepts for campaigns, brand storytelling, digital experiences, and integrated marketing initiatives.
• Mentor creative teams, encourage experimentation, and foster a collaborative and performance-driven environment.

3. Content Development and Execution

• Oversee the creation of engaging content, including articles, blogs, videos, social media campaigns, advertisements, scripts, and multimedia assets.
• Review and approve creative deliverables to ensure consistency in tone, messaging, quality, and brand guidelines.
• Collaborate with marketing, product, sales, and leadership teams to translate business requirements into compelling creative outputs.
• Ensure content is tailored to different platforms while maintaining a unified brand identity.

4. Brand Management and Performance

• Build and maintain a distinctive brand voice and creative identity across communication channels.
• Monitor content performance using relevant metrics, audience insights, and campaign analytics.
• Optimize creative strategies based on engagement, reach, conversion, and other business outcomes.
• Manage creative budgets, timelines, resources, and external agency relationships where required.

Required Qualifications and Experience

• 10–20 years of experience in content, creative strategy, brand communication, advertising, or related fields.
• Demonstrated experience in developing and implementing successful content strategies.
• Strong creative leadership experience, preferably in a Creative Director, Creative Head, or equivalent senior role.
• Excellent storytelling, conceptualization, communication, and presentation skills.
• Proven ability to lead multidisciplinary teams and manage multiple creative projects simultaneously.
• Strong understanding of digital content, social media, brand campaigns, and audience engagement.

Good-to-Have Skills

• Expertise in Content Strategy and integrated brand storytelling.
• Previous experience as a Creative Head or in a senior creative leadership position.
• Familiarity with content analytics, emerging digital platforms, and AI-powered creative tools.
• Experience working with external agencies, production teams, and senior stakeholders.