Creative Strategist

Role Overview
We are looking for a Creative Strategist who can combine creative thinking with strong
execution.This role involves developing social media strategies, conceptualizing content and campaigns, and ensuring a consistent and impactful brand presence across digital platforms.

You will play a key role in shaping brand narratives, driving engagement, and building
communities for both our in-house and client brands.

Key Responsibilities

Content Strategy & Creation
● Develop and execute content strategies aligned with brand goals and target audience
● Create engaging content using tools like Canva ,Photoshop, Illustrator, and Adobe Suite
● Write compelling captions and content that complement visuals
● Collaborate with internal teams to deliver high-quality outputs

Content Curation & Trend Mapping
● Stay updated with industry trends and cultural moments
● Curate relevant content that enhances brand positioning

● Monitor competitors and identify content opportunities

Brand & Campaign Strategy
● Contribute to overall brand strategy in the digital space
● Ideate and plan campaigns, launches, and content themes
● Ensure all content aligns with brand voice, positioning, and aesthetics
● Work cross-functionally to integrate brand storytelling across channels

Social Media Strategy
● Develop and implement platform-specific strategies
● Track performance metrics and optimize content accordingly
● Apply insights, trends, and best practices to improve engagement

Content Planning & Calendaring
● Create and manage monthly content calendars
● Ensure consistency in posting, messaging, and brand identity
● Schedule and publish content using relevant tools

Photography & Video Direction
● Capture or guide the creation of high-quality visual content
● Edit and enhance images/videos to maintain brand standards
● Ensure visual consistency across all platforms

Community & Growth
● Engage with the audience through comments, DMs, and interactions
● Build and nurture a strong online community
● Drive strategies to increase reach, engagement, and brand loyalty

Qualifications
● 1+ year of experience in Creative Strategy / Social Media roles
● Strong written and verbal communication skills
● Proficiency in Canva, Adobe Suite (Photoshop, Illustrator, etc.)
● Familiarity with social media tools and analytics platforms
● Basic knowledge of photography and video editing
● Creative thinker with attention to detail
● Strong organisational and multitasking abilities

Note: Availability on Saturdays and Sundays may be required for content posting and scheduling