CRM & Growth Marketing Manager

About RentoMojo

RentoMojo is one of India's leading furniture and appliance rental platforms, helping people
across major metros furnish their homes on a flexible subscription model instead of buying
outright. As a rental-subscription business, our growth is driven by the full customer lifecycle -
activation, retention, cross-sell, and win-back - not one-off transactions.
We're looking for a CRM and growth marketer who lives and breathes lifecycle marketing, backs
every decision with data, and uses AI to move faster than a traditional marketer ever could.

The Role

This is a high-ownership, AI-first role centered on CleverTap, where you'll design and run the
lifecycle campaigns that reduce drop-offs, drive cross-sell and upsell, and improve conversion
across our funnel. You'll pair that with sharp analytics — owning traffic and performance
reporting across channels — and with a heavy reliance on AI: producing your own creative,
automating repetitive workflows, and shipping campaigns without waiting on other teams.
If you love the loop of hypothesis → build the journey → A/B test → read the data → iterate, and
you reach for AI tools to do it faster, this is your role.

What You'll Do
CRM & Lifecycle Marketing (CleverTap) — the core of the role
- Own CleverTap end to end: segmentation, audiences, journeys, in-app popups, push,
SMS, WhatsApp, and email.
- Design and run drop-off, cross-sell, and upsell campaign journeys across the customer
lifecycle.
- Build onboarding, retention, win-back, and churn-prevention flows.
- Run constant A/B testing on messaging, timing, and creative — always be testing.

AI, Automation & Creative Production

- Build and run automation workflows to eliminate repetitive marketing and reporting tasks.
- Use AI assistants (e.g., Claude, Cowork) day to day to draft copy, generate creative,
analyze data, and speed up execution.
- Continuously find new places to apply AI across the CRM and analytics stack.

Conversion & Discounting Levers
- Figure out, test, and optimize discounting strategies and other levers to reduce funnel
drop-offs.
- Identify friction and leakage points across the journey and design experiments to fix
them.
- Work discounts and in-app popups as tactical levers, measuring impact rigorously.

Cross-Channel Traffic & Analytics
- Analyze traffic and user behavior across channels (organic, direct, referral, app, web,
CRM) to understand where users come from and where they drop.
- Know AppsFlyer (Android and iOS) and GA4 (web, including UTM and UTM-term
tracking) inside and out.
- Design custom-event-based measurement methodologies to keep reporting accurate
and trustworthy.
- Produce clear daily, weekly, and monthly reports for stakeholders and translate the
data into action.

Category Coordination & Growth
- Partner with the category team to improve visibility of new product launches.
- Diagnose products and categories not meeting targets, and design CRM interventions to
move the numbers.

What You'll Bring
- Deep, hands-on CleverTap experience - you know it inside out (comparable tools like
MoEngage, Braze, or WebEngage considered).
- Strong command of AppsFlyer and GA4, including event-based measurement and UTM
tracking.
- Genuine enthusiasm and demonstrated skill in AI implementation and automation
workflows - you actively use tools like Claude and Cowork to get work done.
- Ability to create creative assets using AI and operate with minimal reliance on a
dedicated creative team.
- A real experimentation mindset - comfortable designing A/B tests, discount experiments,
and conversion-optimization plays.
- Analytical rigor and the discipline to own a daily/weekly/monthly reporting cadence.
- Strong copywriting instincts for CRM channels (push, in-app, WhatsApp, email).

- Ability to work cross-functionally with category, tech, and analytics stakeholders.
- Working Knowledge of SQL.

Nice to Have
- Experience in a subscription, rental, or e-commerce business.
- Experience with AI image/video generation tools (e.g., Higgsfield) for marketing creative.
- SQL or dashboarding skills for self-serve analysis.
Tools & Platforms
CleverTap · AppsFlyer · GA4 · Claude · Cowork · Higgsfield AI