CRM campaign manager

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Bengaluru

JobType: full-time

We are seeking a CRM Campaign Manager to lead customer lifecycle and retention initiatives, focusing on designing, executing, and optimizing campaigns that drive engagement, repeat purchases, and long-term loyalty. This role involves managing CRM platforms, building effective customer journeys, and implementing targeted communication strategies to strengthen customer relationships.

Key Responsibilities

• Operate and manage CRM platforms such as WebEngage, CleverTap, or MoEngage across SMS, WhatsApp, email, and app notifications.
• Own customer segmentation and lifecycle journeys, covering onboarding, engagement, retention, and reactivation.
• Plan, execute, and optimize CRM campaigns aligned with business objectives, store promotions, and local events.
• Design and run A/B tests and experiments to improve open rates, CTR, conversions, and retention metrics.
• Collaborate with design, content, product, and operations teams to ensure timely and relevant customer communication.
• Track, analyze, and report campaign performance metrics, including delivery rates, open rates, CTR, repeat rates, and ROI.
• Maintain monthly CRM calendars aligned with launches, offers, and seasonal campaigns.
• Ensure data hygiene, audience accuracy, and adherence to best practices in customer engagement.

Required Experience & Skills

• 2–6 years of hands-on experience in CRM, lifecycle marketing, or retention marketing.
• Strong expertise in CRM platforms and customer segmentation at scale.
• Data-driven mindset with the ability to translate insights into actionable campaign strategies.
• Comfortable working in fast-paced, cross-functional environments.
• Bonus: Experience in retail, FMCG, or consumer internet businesses.

Key Skills

• CRM & Customer Lifecycle Management
• Campaign Planning & Execution
• Customer Segmentation & Retention Strategies
• MoEngage / CleverTap / WebEngage
• Loyalty & Engagement Campaigns
• Data Analysis & Performance Reporting