CRM Campaign Manager

Key Responsibilities: 

• Build and deploy email, push, SMS, and in-app campaigns in marketing automation platforms 

• Create dynamic content blocks, templates, and personalization logic 

• Implement segmentation queries and audience selection criteria 

• Set up A/B tests, control groups, and campaign measurement frameworks 

• QA campaigns across devices, clients, and markets before deployment 

• Troubleshoot campaign delivery issues and optimize technical performance 

• Maintain campaign calendar and coordinate with lifecycle marketing teams 

• Document technical processes and maintain campaign build standards 

Requirements: 

• 3-5 years experience building campaigns in enterprise marketing platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign, etc.) 

• Proficiency with HTML/CSS for email and in-app messaging 

• Advanced knowledge of SQL for audience segmentation and data queries 

• Understanding of personalization engines and dynamic content logic 

• Expert-level detail orientation with strong QA and testing mindset 

• Ability to work efficiently in fast-paced environment with multiple simultaneous campaigns 

• Experience with AMPscript, Liquid, or similar templating languages beneficial 

• Knowledge of multi-channel campaign coordination and calendar management 

• Understanding of compliance and regulatory requirements for email and mobile messaging