CRM Manager | D2C | SQL | Hyderabad

Senior Manager – CRM & Customer Lifecycle | D2C brand (Hyderabad)

• Lead the end-to-end CRM and customer lifecycle strategy across onboarding, engagement, retention, loyalty, subscriptions, and reactivation for Vedix & SkinKraft.
  
• Drive Customer Lifetime Value (CLTV), repeat purchases, customer retention, subscription renewals, CRM-attributed revenue, and campaign ROI through data-driven lifecycle marketing.
  
• Build and optimize personalized omnichannel campaigns across Email, SMS, WhatsApp, Push Notifications, In-App Messaging, and Web using CleverTap, WebEngage, Braze, MoEngage, or similar CRM platforms.
  
• Collaborate with Product, Engineering, Analytics, Growth, and CX teams while leading the CRM team and managing Martech platforms.
  

• 4–10 years of experience in CRM, Customer Lifecycle, Retention, or Growth Marketing.
  
• Mandatory: Good analytical skills with exposure to SQL, Google Analytics, Firebase, Mixpanel, Amplitude, or BI tools (preferred).
  
• Experience in D2C, E-commerce, Consumer Internet, Beauty, Wellness, Retail, or FMCG industries.
  
• Hands-on expertise with CleverTap, WebEngage, Braze, MoEngage, or similar marketing automation tools.
  
• Strong knowledge of customer segmentation (RFM, Cohort Analysis), A/B testing, personalization, marketing automation, and predictive analytics.
  
• Strong leadership, stakeholder management, and team management experience.