Platform Administration Administer and maintain integrated marketing platforms. Configure campaigns, workflows, and audience segmentation modules. Manage platform upgrades, patches, and migrations. Oversee user access management, license provisioning, and security controls. Perform routine monitoring, health checks, and system performance tuning. Troubleshoot incidents, resolve issues, and coordinate with vendor support as needed. Setup Network Connectivity, SSO, LDAP configuration. Maintain platform documentation, SOPs, and knowledge base for recurring tasks. Ensure compliance with internal policies, data privacy, and security standards. Work with cross-functional teams (Marketing, DataOps, IT, Analytics) to support end-to-end campaign execution. Manage integrations with CRM, CDP, data lakes, and reporting tools. Provide training and support to business users and stakeholders. Support new feature evaluation and adoption. Experience on Treasure Data/ Unica would be a definite plus Bachelor's degree in Computer Science, Information Systems, or related field (Master's preferred). 5-8 years of experience in administering marketing automation and campaign management platforms. Strong hands-on expertise with Treasure Data (experience with IBM Unica, Adobe Campaign, Salesforce Marketing Cloud, or similar is a plus). Solid knowledge of SQL, data models, and APIs for integration and data troubleshooting. Familiarity with ETL workflows, data lakes, and cloud platforms (AWS/Azure/GCP). Experience in admin tasks such as access management, patching, upgrades, and monitoring. Strong problem-solving, analytical, and communication skills. Ability to work independently and lead small projects or initiatives.
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