Customer Executive

• Sales Volume

To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:

• Volume target for the month

• YAGO (Year Ago) for the month

• AOP percentage growth for the month 

• Distributor wise target for the month

• Market Execution

Ensure all the Racks/Visi/Product placement against according to the market execution plan

Manage stock levels to ensure continuous availability and regular rotation of products in the outlets

Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets

• Outlet Addition in the territory

To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:

• Key outlets additions

• Visi placement 

• New accounts opened

• Distributor Handling

Review & ensure distributor stock against norms by conducting Physical Verification

Timely review Distributor systems & stock and resolve issues in the market (if any)

• Training & Development

Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan

Also monitoring PSR attrition

• New Initiatives