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Customer Experience Executive Inbound Lead Qualification

Job Description - Customer Experience Executive Inbound Lead Qualification




About Duratuf



We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai




Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.




We're on our way to 10,000 protected workplaces by 2035










About the Role








  • This seat sits at the front of the Customer Experience team and owns every inbound enquiry from the moment it lands.


  • You qualify the enquiry, separate real buyers from noise, and hand clean opportunities to Sales.


  • You cover all inbound channels during working hours: calls, WhatsApp Business, LiveChat, email and B2B platforms.



Lead Qualification (Core of the Role)



  • Screen every inbound enquiry against MOQ, product feasibility and customer segment (distributor / EPC / end-user / OEM / government)


  • Make correct qualify or reject decisions with minimal supervision


  • Flag junk or irrelevant enquiries to the manager the same day and never pass them forward



Multi-Channel Inbound Handling



  • Own all inbound touchpoints during working hours with zero missed enquiries


  • Maintain First Response Time of 15 minutes or less on every channel


  • Handle MOQ, price and product-fit questions without escalating every touchpoint



Clean Handoff to Sales



  • Transfer every qualified lead with full context: company info, product interest, MOQ fit and conversation history



CRM Hygiene



  • Log every enquiry and lead in Zoho CRM in the same session, tagged by stage


  • Maintain 100% data completeness with zero pending updates beyond end of day


  • Complete 100% of follow-ups within TAT



Pipeline Reporting



  • Hold a weekly review with the Support Manager covering enquiries handled, response rate, qualification accuracy and conversion funnel



What Success Looks Like



  • Zero missed inbound touchpoints


  • First Response Time ≤ 15 minutes on every channel


  • ≥ 90% lead-qualification accuracy


  • 100% follow-up completion within TAT


  • Every interaction logged in Zoho CRM the same session












Requirements


Qualifications



  • Experience: 1–2 years in BPO (voice or chat), customer support, customer experience, inbound telecalling, inside sales or B2B enquiry handling


  • Education: Graduate (any stream)


  • Language: Fluent in English and Hindi, with the ability to understand Bengali


  • Industry preference: B2B / Industrial / Manufacturing (PPE exposure preferred)



Technical Skills



  • Familiarity with Zoho CRM, Zoho SalesIQ and WhatsApp Business (strong plus)


  • Ability to manage multi-channel communication simultaneously


  • Basic proficiency in Excel / Google Sheets


  • Exposure to B2B trade platforms such as IndiaMART and TradeIndia (preferred)


  • Exposure to any AI-based tool (nice to have)



Functional Skills



  • Lead-qualification logic: knowing when to qualify and when to reject


  • Composure and multitasking under load, with calls, chats and CRM updates running at once


  • Process discipline: follows the SOP and qualification steps consistently and logs as you go


  • Empathy, patience and professional phone and chat etiquette



Values Fit (Non-Negotiable)



  • Integrity: pipeline data and follow-up logs reflect reality, with no inflated counts and no follow-ups marked done that weren't


  • Accountability: owns FRT, follow-up completion and qualification accuracy as personal numbers, without being chased


  • Adaptability: picks up new tools and products quickly and adapts to each customer rather than relying on fixed scripts











Benefits




  • Flexible leave policy


  • WFH and out-of-office opportunities based on requirements and conditions


  • Performance incentives


  • Performance recognition


  • Dynamic career growth


  • Statutory benefits as per industry standards


  • Everything runs on Zoho One (modern, integrated tool stack)







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