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Customer Relationship Associate

Job Description - Customer Relationship Associate

Company Overview:


Genera Online Pvt. Ltd. is the exclusive distributor of Adidas Padel & Pickleball and LOK Padel in India, powering the next big wave in racket sports across the country.


We combine strong distribution, brand partnerships, and on‑ground activation to make premium padel and pickleball equipment accessible to players, clubs, retailers, and tournaments pan‑India.


As “the face of the padel revolution in India”, we work closely with sports retailers, academies, and facilities to build courts, communities, and unforgettable playing experiences around world‑class products from Adidas and LOK Padel. 



Job Summary:

We are looking for a customer-centric and proactive Customer Relationship Associate who will be responsible for building and maintaining strong relationships with existing customers while ensuring an exceptional customer experience. The ideal candidate should have excellent communication and coordination skills, with the ability to manage customer queries, support order fulfillment, maintain accurate customer records, and collaborate with internal teams to drive customer satisfaction, retention, and repeat business. 



Key Responsibilities:
Customer Relationship Management




  • Serve as the primary point of contact for existing customers, ensuring timely resolution of queries and delivering an exceptional customer experience.




  • Build and nurture long-term relationships with customers through regular communication, follow-ups, and proactive engagement to improve customer retention and satisfaction




Customer Support & Order Coordination




  • Coordinate with the Operations and Sales teams to manage customer requirements, order processing, dispatch updates, and service-related requests.




  • Handle customer complaints efficiently by coordinating with internal stakeholders to ensure timely resolution and seamless service delivery.




Customer Database & Reporting




  • Maintain and regularly update the customer database, ensuring data accuracy, completeness, and periodic database hygiene.




  • Prepare and manage customer follow-up trackers, feedback reports, communication records, and other CRM-related documentation.




Customer Engagement & Business Growth




  • Re-engage inactive customers through structured follow-ups to encourage repeat purchases and strengthen customer relationships.




  • Support marketing and sales initiatives by coordinating customer participation in events, product launches, activations, tournaments, and promotional campaigns while assisting in order conversions and pre-order management.




Qualifications (Please Apply Only If You Meet These Requirements)




  • Bachelor's / Master's degree in Business Administration, Marketing, Sales, or a related field.




  • Excellent verbal and written communication skills.




  • Strong interpersonal and relationship-building abilities.




  • Experience working with CRM software and customer databases.




  • Proficiency in Google Workspace (Google Sheets, Docs, Gmail) or Microsoft Office.




  • Strong organizational and multitasking skills with attention to detail.




  • Ability to coordinate effectively with cross-functional teams.




  • Customer-first mindset with strong problem-solving abilities.




Bonus Skills (A Plus for Your Application):



  • Experience using CRM platforms such as HubSpot, Zoho CRM, Salesforce, or similar tools.

  • Experience working in retail, sports, D2C, or consumer brands.Proficiency in Canva, Google Slides, or PowerPoint for creating customer-facing presentations and communication materials.

  • Experience coordinating events, customer activations, or community engagement initiatives.

  • Ability to analyze customer feedback and generate actionable insights for improving customer


Genera Online Core Values:




  • Smart Tech, Smarter Moves: We don’t just use tech — we embrace it. AI and tools fuel faster action, stronger momentum, and unlock new opportunities.




  • 1+1 = 11: Through mentoring, collaboration, and trusting each other, we unlock potential far beyond our own — transforming good teams into great ones.




  • Soft on People, Tough on Problems: We lead with empathy and respect for people,  while confronting challenges with relentless resolve. Compassion fuels our relationships, but action powers our results.




  • Clear, Kind & Consistent: We lead with candor, deliver it with respect. Consistency fuels progress, and clarity in communication keeps us aligned.




  • Intrapreneurial Instinct: Excellence isn’t just a goal — it’s our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.




  • Courage to Speak, Strength to Listen: We share truth with care - even when it’s hard. Feedback is intentional, not impulsive. We think about the “WHY”, care about the “HOW”, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond.




Expectations (What to Expect): 




  • Work Hours: 46 hours a week, with 8 hours per day.




  • Competitive Salary: Attractive base salary




  • Learning Resources: Unlimited access to our SOP Library to support your professional development.




  • Career Support: Ongoing guidance and mentorship for your career advancement and personal growth.



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About the Company

Marketplace Guru

We are an end-to-end e-commerce marketplace accelerator that helps brands scale their regional/India market operations to global ecommerce platforms without the hassle of managing global compliances and sales networks. We are your end-to-end partner for sales and growth acceleration. We understand t...

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