D2C Copywriter (COSMETIC/ SKINCARE)

About the Opportunity
A fast-growing D2C beauty & cosmetic brand builder in India, we craft compelling brand stories, product narratives, and conversion-driven content that resonate with Gen Z and millennial buyers. Our team blends consumer psychology, e-commerce trends, and bold creative voice to elevate cosmetic brands from launch to loyalty—powering Instagram-first campaigns, Shopify product pages, and email sequences that convert.

Role & Responsibilities

• Write punchy, on-brand copy for product descriptions, social media captions, email subject lines, and ad creatives tailored for D2C cosmetic audiences.


• Translate technical product specs (ingredients, textures, benefits) into emotionally resonant, benefit-led messaging that drives clicks and conversions.


• Collaborate with designers and marketers to align copy with visual assets across Instagram, TikTok, and Shopify platforms.


• Optimize content for SEO and platform-specific algorithms—crafting keyword-rich meta descriptions, alt texts, and CTA variations.


• Test, track, and iterate copy performance using data from analytics dashboards (Google Analytics, Meta Ads, Klaviyo).


• Support content calendars and campaign launches with timely, on-brand deliverables under tight deadlines.

Skills & Qualifications

Must-Have

• Copywriting


• SEO Writing


• Instagram Content


• Shopify


• Meta Ads


• Klaviyo


• Google Analytics


• TikTok Copy

Preferred

• Experience in beauty or cosmetics vertical


• Basic knowledge of Canva or Figma for content collaboration


• A/B testing experience with email or ad copy

Benefits & Culture Highlights

• On-site creativity hub with daily beauty product testing and trend ideation sessions


• Opportunity to own brand voice from launch to scale for high-growth D2C startups


• Mentorship from senior copy leads + monthly skill workshops on conversion psychology & Gen Z engagement