The
Demand Generator (DG)  is
field-based demand creation professional
responsible for building influencer-led demand,
executing product sampling and demonstrations, activating
key dealers, and delivering measurable secondary sales
volumes within the assigned territory. The professional   will   be   responsible   for   independently   influencing   contractors,   OEMs,   architects,   interior designers, and allied
influencers to drive sustained demand.

Key   Responsibilities:

• Identify,   engage,   and   enroll   contractors,   OEMs,   applicators,   architects,   and   interior   designers
  
• Build   and   manage   a   strong   influencer   base   capable   of   generating   repeat   demand
  
• Execute   product   sampling,   trials,   and   on-site   demonstrations
  
• Convert   product   trials   into   regular   usage   through   follow-ups   and   application   support
  
• Identify   and   activate   key   dealers   to   enable   influencer-led   demand   pull
  
• Ensure   product   availability   and   strong   influencer–dealer   linkage
  
• Drive   consistent   secondary   sales   volumes   from   the   enrolled   influencer   base.
  
• Track   demand-to-volume   conversion   and   report   performance   regularly.
  
• Coordinate   closely   with   Regional   Managers,   Area   Managers,   and   internal   teams
  

Performance   Focus:

• Secondary volume delivery
  and consistency
  
• Influencer
  enrolment, productivity and retention
  
• Dealer
  activation and pull-through demand
  
• Quality  and   sustainability   of   the   demand   pipeline
  

Skills   &  Competencies:

• Strong
  field execution and territory management
  capability
  
• Deep
  understanding of influencer-driven demand models
  
• Excellent
  relationship-building and negotiation skills
  
• Ability
  to  work   independently   with   minimal   supervision
  

• 1.6–8 years of experience in demand
  generation, influencer management, or B2B sales
  
• Prior experience in wood coatings, paints, or allied
  industries preferred
  
• Strong   working   relationships   with   contractors,   OEMs,   architects,   and   interior   designers