The
Demand Generator (DG) is field-based demand creation professional
responsible for building influencer-led demand, executing product sampling and
demonstrations, activating key dealers, and delivering measurable secondary
sales volumes within the assigned territory. The professional will be responsible for independently influencing contractors, OEMs, architects, interior designers, and allied influencers to drive sustained
demand.

Key Responsibilities:

• Identify, engage, and enroll contractors, OEMs, applicators, architects, and interior designers
  
• Build and manage a strong influencer base capable of generating repeat demand
  
• Execute product sampling, trials, and on-site demonstrations
  
• Convert product trials into regular usage through follow-ups and application support
  
• Identify and activate key dealers to enable influencer-led demand pull
  
• Ensure product availability and strong influencer–dealer linkage
  
• Drive consistent secondary sales volumes from the enrolled influencer base.
  
• Track demand-to-volume conversion and report performance regularly.
  
• Coordinate closely with Regional Managers, Area Managers, and internal teams
  

Performance Focus:

• Secondary volume delivery
  and consistency
  
• Influencer enrolment,
  productivity and retention
  
• Dealer activation and
  pull-through demand
  
• Quality and sustainability of the demand pipeline
  

Skills & Competencies:

• Strong field execution
  and territory management capability
  
• Deep understanding of
  influencer-driven demand models
  
• Excellent
  relationship-building and negotiation skills
  
• Ability to work independently with minimal supervision
  

Experience & Eligibility:

• 1.6–8 years of experience in demand generation,
  influencer management, or B2B sales
  
• Prior experience in wood coatings, paints, or
  allied industries preferred
  
• Strong working relationships with contractors, OEMs, architects, and interior designers