Department manager Fashion & Lifestyle

This role is for one of the Weekday's clients

Salary range: Rs 350000 - Rs 450000 (ie INR 3.5-4.5 LPA)

Min Experience: 3 years

Location: kolhapur

JobType: full-time

We are looking for a dynamic and results-driven Department Manager – Fashion & Lifestyle to lead sales performance, customer experience, and operational excellence within the department. The ideal candidate will be a strong sales leader with a deep understanding of fashion and lifestyle retail, capable of driving revenue growth while building and motivating high-performing teams. This role requires a hands-on approach to sales execution, merchandising, and customer engagement to consistently exceed business targets.

Key Responsibilities

Sales & Revenue Growth

• Own and drive department sales targets, ensuring consistent achievement of daily, weekly, and monthly revenue goals.
• Analyze sales trends, conversion rates, average ticket size, and sell-through to identify growth opportunities.
• Implement effective sales strategies, promotions, and upselling/cross-selling techniques to maximize revenue.
• Ensure strong execution of brand and seasonal campaigns on the shop floor to boost sales performance.

Customer Experience & Engagement

• Deliver an exceptional customer experience by maintaining high service standards and resolving customer concerns promptly.
• Build long-term customer relationships through personalized styling advice, loyalty initiatives, and repeat engagement.
• Ensure the department reflects current fashion trends and customer preferences to enhance footfall and conversions.

Team Leadership & Performance Management

• Lead, coach, and motivate the sales team to achieve individual and departmental targets.
• Conduct regular training sessions on product knowledge, selling techniques, and customer handling.
• Monitor individual performance, provide constructive feedback, and support career development within the team.
• Foster a high-energy, customer-first sales culture focused on accountability and results.

Merchandising & Operations

• Ensure effective visual merchandising in line with brand guidelines to maximize product visibility and sales.
• Manage inventory levels, replenishment, and stock rotation to minimize stock loss and maximize sell-through.
• Coordinate with buying, merchandising, and supply teams to ensure availability of fast-moving and seasonal products.
• Maintain operational discipline, including SOP compliance, shrinkage control, and store hygiene standards.

Reporting & Business Insights

• Prepare and review sales reports, KPIs, and performance dashboards to track progress against targets.
• Use data-driven insights to optimize staffing, promotions, and product placement.
• Share actionable feedback with senior management to improve overall business performance.

Key Skills & Competencies

• Strong sales acumen with proven ability to drive revenue in fashion or lifestyle retail.
• Excellent customer engagement, communication, and negotiation skills.
• Hands-on experience in team management, coaching, and performance tracking.
• Good understanding of visual merchandising, inventory control, and retail operations.
• Ability to analyze sales data and translate insights into actionable strategies.
• Passion for fashion, trends, and lifestyle brands.

Qualifications & Experience

• Bachelor’s degree preferred.
• 3–9 years of experience in fashion, lifestyle, or retail sales, with at least 1–2 years in a supervisory or managerial role.