Depot Sales Executive

About Function/Department

Results and Market Development (RMD) represents the circulation arm of the organisation. The RMD department also focuses on generating sales and increasing readership for BCCL publications. The function begins from mail room packing and dispatch right up to delivering the newspaper to the reader. It is responsible for enabling more and better audience aggregation and for driving newer revenue streams from reader engagement. This is done by reaching out to different segments and expanding the horizons onto new ventures. 

About the Position

Responsible for achieving sales targets for all dailies and magazines, plan and implement promotional, sales activities, maintain trade relations to influence vendor decisions, plan, organize and monitor performance on regular basis.

Areas of Responsibility

• Achieve Sales Target: Prepare sales target for each publication, devise strategy to achieve targets,
implement new reader schemes, conduct regular reader surveys, analyze and review sales figures for
each month on actuals against targets, maintain MIS records, conduct review meetings with the team.
• Keep unsold below target levels: Monitor unsold on a daily basis by reviewing CSPs sales and
optimizing unsold based on CSP potential, implement resale of unsold through various promotional
activities.
• Timely collections: Monitor dealer accounts on daily basis, supervise timely collection of monthly bills,
resolve credit issues and settlement of dealer accounts, upgrade security deposit in dealer accounts,
track dealer deposits and supervise timely collections.
• Maintain healthy trade relations: Strengthen Trade Relations with key vendors who help in
implementing sales and promotional activities, control and monitor trade union activities, track
competitor activities, gather and analyze market feedback on our products, liaison with vendors and
distributors to ensure road block to competition activities, participate in vendor celebrations.
• Team Management: Introduce new schemes and alternative mode of selling for team members, coach
and lead team members for achievement of individual KRAs.

Educational Qualifications Required

Graduate/ Post- Graduate

Relevant Experience

Fresher