Deputy General Manager - Sales

To drive revenue growth, market expansion, and strategic customer acquisition for Battery / Battery Energy Storage Systems (BESS) across C&I, utility, and industrial segments. The role will lead end-to-end sales—from opportunity identification to deal closure—while building strong relationships with key stakeholders.

• Develop and execute sales strategy for Battery / BESS solutions across target segments (C&I, utilities, EPCs).


• Drive order booking, revenue, and margin targets for the assigned region/business.


• Identify new markets, applications, and GTM strategies for energy storage solutions.


• Build annual business plans and forecast pipeline. 

• Manage relationships with:
  
  
  
  • EPC contractors
  
  
  • Project developers
  
  
  • Utilities / DISCOMs
  
  
  • Industrial customers
  
  


• Build strong connects at CXO, technical, and procurement levels.


• Ensure high customer satisfaction and repeat business. 

• Generate leads and convert opportunities into orders (lead → proposal → negotiation → closure).


• Drive specification selling with consultants and system integrators.


• Participate in tenders, techno-commercial discussions, and contract negotiations.


• Manage large project sales (grid-scale / captive / hybrid projects).

• Promote complete BESS solutions:
  
  
  
  • Battery packs (LFP/NMC)
  
  
  • PCS (Power Conversion System)
  
  
  • EMS (Energy Management System)
  
  
  • Containerized solutions
  
  


• Provide techno-commercial proposals aligned with customer requirements.


• Educate customers on ROI, lifecycle benefits, and application advantages. 

• Develop and manage channel partners, distributors, and system integrators.


• Drive indirect sales through partner ecosystem.


• Collaborate with internal teams (engineering, SCM, execution) for project success.

• Track competition, pricing trends, and regulatory developments in energy storage.


• Identify new opportunities in:
  
  
  
  • Renewable integration
  
  
  • Peak shaving
  
  
  • Backup power
  
  
  • EV charging infrastructure
  
  


• Translate insights into actionable sales strategies. 

• Lead and mentor regional sales teams.


• Set targets, review performance, and drive productivity.


• Enable team through training on products, solutions, and selling techniques.