Designer - Direct Marketing & Communication

Role:    Designer,
Direct Marketing & Communication

Type
of Engagement: Consultant/Resource person

Department:
Resource Mobilisation & Communication

Location:
New Delhi /Hybrid

Duration:
Project based engagements

HelpAge India is a secular,
not-for-profit organisation in India, registered under the Societies’
Registration Act of 1860. Set up in 1978, the organisation works for ‘the
cause and care of disadvantaged older persons to improve their quality of life’.
It runs healthcare, agecare, livelihood, disaster response and awareness
initiatives throughout the country & advocates strongly for the elder
cause. It became the first and only Indian organization to be honoured with the
‘UN Population Award 2020’ for its exemplary work in the field of ageing and
population issues, and earlier in 2014, has been the recipient of ‘Vayoshreshtha
Samman’ by Government of India, as an institution working for senior
citizens. We have been awarded highest CRISIL VO 1A grading for excellence in
operations and high credibility. We have been recognized as a Great Place to
Work.   

Summary
of assignment

The
consultant/resource person of DMA & Communication will conceptualise,
design and deliver high-quality creative materials to support Direct Mail
Appeals (DMA), donor communication, fundraising campaigns, awareness
initiatives and organisational branding. This assignment is critical to
strengthening donor engagement, enhancing brand consistency and ensuring
visually compelling communication that upholds HelpAge India’s dignity-first
ethos. The broad objectives of the assignments are as follows:

• Provide creative design
  support for all DMA and donor communication campaigns.
  
• Ensure visual consistency
  and adherence to HelpAge India’s brand guidelines across print and digital
  platforms.
  
• Deliver timely, impactful
  creatives that drive donor retention, acquisition, and public awareness.
  

Scope
of Work

A.   Direct
Mail Appeals (DMA) & Fundraising Creative Support

The Designer will develop creative concepts and
multiple design options for the following recurring and campaign-specific
materials (samples – hard copy/soft copy – will be provided):

• Thank You Mailer
  (Planner, Mailer, Envelope)
  
• Revival Mailer (3 cycles
  per year with fresh designs)
  
• Gift Card (Gift Card,
  Mailer, Envelope)
  
• Diwali Mailer (Mailer +
  Envelope)
  
• Calendar with Mailer
  
• New Year Greeting Card
  (Card, Mailer, Envelope)
  
• Annual Review Mailer
  & Envelope
  
• Tax Mailer
  
• General & Birthday
  Envelopes (2 types)
  
• F2F Donor Form &
  Checklist
  
• SAVE Sponsored Form,
  Teacher Sheet, Brochure & Certificates (3 designs)
  
• Support cold mailing,
  warm donor mailing, and campaign-specific appeals as required.
  

B.   Communication &
Organisational Design Support

The
Designer will design the following materials (multiple design options to be
provided):

• Newsletters (8 pages)
  
• Annual Report &
  Annual Review
  
• Brochures (2/4 pages)
  
• Posters, Banners,
  Folders, Standees, Event Backdrops, Invitations
  
• Certificates,
  Presentation Decks, Internal Communication Creatives
  
• Awareness campaign
  creatives
  
• Ensure all designs align
  with HelpAge India’s dignity-first communication principles (positive,
  respectful, non-exploitative imagery and messaging).
  

C.   Coordination, Workflow &
Asset Management

The Designer will:

• Collaborate closely with
  DMA, Resource Mobilisation, Communication, Digital, and Programme teams to
  understand briefs.
  
• Incorporate feedback
  promptly and deliver within agreed timelines.
  
• Coordinate with
  printers/vendors for final production when required.
  
• Maintain a complete,
  organised digital archive of source files, print-ready files, and campaign
  assets.
  

D.
Expected Deliverables

• High-quality, print-ready
  and digital-ready creatives for all listed DMA and communication
  materials.
  
• Consistent application of
  brand guidelines across all outputs.
  
• Well-maintained design
  archive and reusable templates. All open files of the creatives/design
  pieces will need to be submitted with all layers unlocked version before
  final closure of a design.
  

Requirements

Qualifications
& Experience

• Diploma or Bachelor’s
  degree in Graphic Design, Visual Communication, or related field
  (preferred).
  
• Relevant experience in
  graphic design, preferably in the development/NGO sector will be
  additional
  
• Demonstrated experience
  in donor communication, direct mail, and campaign design will be a strong
  advantage.
  

 Required Skills & Competencies

• Proficiency in Adobe
  Photoshop, Illustrator, InDesign and CorelDraw.
  
• Working knowledge of
  Canva and basic motion graphics tools (added advantage) and latest New Gen
  tools.
  
• Strong understanding of
  print production processes and digital optimisation.
  
• Excellent eye for layout,
  typography, colour, and visual storytelling.
  
• Ability to translate
  complex social messages into dignified, impactful visuals.   
  

The
Designer will work closely with the DMA Team, Resource Mobilisation Team,
Communication Team, Digital Team, Programme Team.

Terms of Engagement

• Compensation:
  assignment based and mutually agreed to.  
  
• Intellectual Property:
  All final designs and source files shall become the exclusive property of
  HelpAge India upon full payment.
  
• Confidentiality:
  Strict confidentiality of donor data, beneficiary information and internal
  materials must be maintained.
  
• Code of Conduct:
  All work must align with HelpAge India’s Communication Outreach & Risk
  Mitigation Guidelines (dignity-first approach, ASCI compliance).
  

 Other Responsibilities

• Maintain confidentiality
  of all donor and campaign-related information.
  
• Be available for urgent
  campaign requirements.
  
• Proactively contribute
  creative ideas aligned with the elder cause.
  

HelpAge India is committed to working with individuals and organisations
in a manner that upholds principles of equity, inclusion and non‑discrimination.
Selection and engagement decisions are made without prejudice to caste,
religion or belief, sex, gender identity, disability, or any other
characteristics protected under applicable laws. For more information, visit www.helpageindia.org . Follow
us on Twitter, Facebook, LinkedIn, and YouTube.