Developer Relations Marketing Executive

Role Overview

Product and community marketing are core parts of Packt’s publishing system, and they ensure that each publication is given the awareness and publicity it needs to become a breakout product. Reporting to the Lead/Senior Publishing Product Manageris responsible for coordinating between the Author, Operations, and Commercial teams to ensure that our products are effectively marketed to their target audiences. This will involve ensuring Marketing Executive is also a community-centric and community-facing role responsible for outreach and community partnership development to ensure maximum exposure to the right audience for all Packt products.

What is Developer Relations (DevRel), and how does it contribute to Packt?

DevRel Marketing at Packt involves building authentic relationships with the developer community. The DevRel team is responsible for driving product awareness and visibility through product reviews, influencer marketing, editorial reviews, book forewords, conference sponsorships, and community partnerships.

These relationships enable visibility and awareness of our products and brand in the community.

The DevRel Marketing Executive is responsible for collaborating with community managers, influencers, tech creators, and organizations on outreach initiatives to drive awareness and visibility of products. The DevRel Marketing Executive is responsible for getting the product in front of the target audience through community networks. Building and nurturing relationships are key in this role.

Responsibilities

Product Marketing

Create a high-level marketing strategy at least 3 months before the product is published

Plan and implement activities for pre and post release marketing

Ensure that early-release copies are distributed to influential community members, websites, and events once a product is uploaded

Co-ordinate with stakeholders in Commercial, Publishing, and Amazon teams to create and deliver monthly individual product-level campaigns on Amazon

Co-ordinate with stakeholders in Commercial and Publishing teams to coordinate the release of extracted articles with backlinks on developer community websites

Community Outreach and Marketing

Build relationships with relevant outreach and community websites from the category to feature products on their site

Ensure backlinks for all products on relevant and high-traffic community sites

Drive first to market, community edition, and imprint product marketing for products. Ensure we have community networks to facilitate the marketing of these products.

Ensure product marketing through Newsletters by drafting content with support from the (Lead) S/PPM and Editorial team

Mentoring and Training

Leading by example by taking on high-priority products (First to market)product marketing strategies

Process Management

Support (Lead) SPPM by owning Product Marketing and coordination for the portfolio

Key Areas

Ensuring the following Marketing Initiatives on all products and maintaining a minimum monthly count of each -

Amazon Reviews

Editorial Reviews

Influencer Marketing

Outreach Activities – Collaborations/Backlinks, etc.

Working on expanding your community network and building strong relationships among developers

Skills

Lead generation: Ability to find leads on a particular topic and build a database of leads

Research and analysis: Research on the technology, topic area, and competition to fully comprehend the vision of the product and the customer problems addressed by it. Use the web to find appropriate people and a means of contacting them. Ability to keep abreast with developments and advances in the tech domain

Product awareness: Awareness of various market categories, product types, and in-depth knowledge of product series and their specifications

Influence and negotiation: Demonstrate the ability to influence potential leads and negotiate with them to convert the leads into acquisitions

Communication skills: Excellent written and verbal communication with proficiency in English is a key tool for this role, as the Developer Relations Marketing Executive is required to effectively communicate with internal and external stakeholders as and when required. Empathy while communicating is also a key aspect of communication

Relationship building: Building strong relationships with authors, promotional partners and other stakeholders

Community Building: Ability to develop a strong network of tech experts

Driving engagement: Ensure regular, value-added activity on the products, to keep the community engaged

Problem solving and decision making: Compare data, information, and input from a variety of sources to draw conclusions and take action that is consistent with available facts, constraints, and probable consequences

Planning: Devising a strong plan well in advance and being prepared with backups, in case of fallacies

Drive for results: Has a high level of determination and willpower to deliver results that meet or exceed targets, even in the face of setbacks and obstacles

Competencies

You are comfortable using a combination of intuition, experience, and expertise to identify potential problems and can take corrective action quickly

Out-of-the-box thinking, creativity and problem-solving skills are a must when a challenge arises

You will have excellent relationship management skills

Organizational and multi-tasking skills essential

Networking skills

Strong project management and process improvement skills

Strong written and verbal communication skills

Good commercial judgment

Confident and personable

Attention to detail is a must

Excellent time management skills and the ability to hit a deadline

Must be flexible, adaptable, and able to cope in a dynamic work environment

Key Performance Indicators (KPIs):

Responsibilities

Amazon Reviews: Base Target- 15, Actuals- 18

Influencer Posts/month: Base Target- 6, Actuals- 8

Outreach (Website Backlink/Podcast/Events/Meetups/Conferences): Base Target- 2, Actuals- 3

Editorial Reviews: Base Target- 2, Actuals- 3

Objectives:

Enhance your Community Network by 25% and build strong relationships

Make all PEN Releases bestsellers in their respective categories

For titles with the following LTV, target a VPT of:

LTV - GBP 40-50k+

30-day VPT- 60

60-day VPT- 120

90-day VPT- 170

LTV - GBP 50-75k

30-day VPT- 100

60-day VPT- 200

90-day VPT- 300

LTV - 75k - 100k

30-day VPT- 130

60-day VPT- 260

90-day VPT- 380

LTV - 100k+

30-day VPT- 165

60-day VPT- 330

90-day VPT- 500

Key Results:

Make all PEN Releases bestsellers in their respective categories:

Devise and implement a customized and detailed 9-month Marketing Plan for all 50k+ LTV Titles while setting monthly milestones

Enhance your Community Network by 25% and build strong relationships

Ensure increase of your LinkedIn Follower Count by 25% by October 2023. These additional members should be only from the community

Do 3 engaging posts every week, out of which only upto 6 posts/month should be related to the titles. Follow the 5-3-2 Rule

Develop 10 'Core Contacts' by end of June with whom you collaborate with on a regular basis for promotionsN

Benefits

Why work at Packt?

We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers.

We try to achieve this by:

Ensuring a positive working environment for all team members, supportive of flexible and remote work.

Supporting individual development through growth opportunities and internal mobility.

Encouraging social collaboration within teams and communities and knowledge-sharing.

Fostering a culture that supports a healthy work-life balance.

We seek to achieve this by:

Providing a broad range of benefits and initiatives.

Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.

Celebrating success stories and encouraging peer-to-peer recognition.

Fostering a culture of self-development.

Providing a work environment where the best idea wins, and challenge is encouraged

You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us:

Bonus scheme.

Flexible hours.

Monday to Friday working

Salary Range- INR 35,000- 60,000 gross per month